Our mantra for audience development has long been that it’s not just what you do, but where you do it. Because Audience Finder data gives us such a comprehensive view of audiences for subsidised arts and culture across the country, it tells us more starkly than ever before that where you live is either the biggest barrier or a leg-up to enjoying the benefits of state investment in culture.
A strong social-civic purpose is essential and can really help to ensure a values-led (rather... more