National and international research has examined the pandemic’s impact on fundraising, marketing and audience development strategies, but what do the findings mean for the arts, culture and heritage in 2021? Arts Fundraising and Philanthropy looks to the challenges that now lie ahead.
Right now past data is a poor predictor of the future, but understanding the scale and nature of change while responding to issues and initiatives of importance to funders will be vital to future success, say Michelle Wright and Sarah Thelwall.
Recruiting on the basis of passion for the arts doesn’t make sense in vital income-generating roles, says Michelle Wright. Sector leaders need a talented pool of fundraisers with recognised knowledge and skills.
Until the arts sector defines its expectations of the learning needed by employees, even aspirational and potentially career-enhancing training will be of limited value to either the individual or institution, says Michelle Wright.
Covid-19 may have stimulated the Big Society, but it will see the arts sector fundamentally change, says Michelle Wright.
Fundraising might seem impossible right now but donors need to hear from you on good days and bad, writes Michelle Wright.
Arts charities are becoming organisational dinosaurs with models not fit for purpose. Rise to the challenge or face extinction, says Michelle Wright.
With arts philanthropy static in the UK and declining in the US, what needs to be done to persuade the next generation of mega-rich donors to support culture? Michelle Wright examines the challenges ahead.
Arts organisations must change their workplace cultures so that young people see the profession as a rewarding long-term job, says Michelle Wright.
If arts organisations are serious about developing their boards, they need to think hard about how they recruit and support new trustees, says Michelle Wright.