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AI is here, and we have to deal with it, says Lauren James. But rather than diving straight in, she advises first giving proper thought to its pros and cons.
Whether you’re new to digital marketing or have been bluffing your way through for a while, Lauren James has put together a beginners' guide to help you get stuck in.
What’s in a name? And how does an organisation go about changing its brand identity? Lauren James has some top tips.
Not all disabilities are visible. So to make your digital spaces more accessible for neurodivergent users, writes Ell Powell, there are some key things to consider.
If you want to raise awareness of your commercial offering to your audiences, there are some simple things you can do to your website to help achieve your goals, writes Ell Powell.