In a constantly changing landscape, the ability to understand and respond to audiences’ changing preferences and behaviours is vital. Anne Torreggiani shares findings from the first wave of The Audience Agency’s COVID-19 Monitor.
Recruiting on the basis of passion for the arts doesn’t make sense in vital income-generating roles, says Michelle Wright. Sector leaders need a talented pool of fundraisers with recognised knowledge and skills.
Maintaining an international perspective and collaborating with global partners will be key to rebuilding the UK’s cultural sector and securing the post-pandemic future, say Ben Walmsley and Franco Bianchini.