Home office, home crowd

26 May 2022

Has working from home moved the goal posts for local arts attendance? Oliver Mantell has been considering the evidence.

Engaging young wealthy donors: heartstrings before purse strings

02 Jun 2021

Recent research provides insights to building lifetime relationships with the funders of the future. Lisa Rose outlines the main findings.

Being an international in the creative sector

Photo of Concorde
12 Feb 2018

Julie Bécaud, now a researcher at the Scottish Maritime Museum, explains her first steps into the arts in the UK.

The ticket levy

Studio Liverpool's Royal Court
11 May 2022

Using a ticket levy as part of a capital campaign can generate much needed funds. Lucy Costelloe argues the benefits.

Citizens’ assembly demands culture-filled future for Coventry

members of Coventry's citizens’ assembly
06 May 2022

Recommendations including more public artworks and neighbourhood creative hubs aim to contribute to the City of Culture's legacy.

Project seeks artists of colour ‘to tackle racial injustices’

04 May 2022

Initiative inspired by Black Lives Matter movement will commission artists of African and Asian heritage to help tackle “shockingly low” representation in British public arts institutions. 

Cornwall theatre creates friends scheme

03 May 2022

A Cornwall theatre has launched an audience support scheme to support local music and performing arts.

The Friends of The Acorn scheme will see residents become a ‘friend’ of the Penzance theatre through an annual donation.

Funds raised will go towards supporting the local community, through initiatives such as discounted theatre space hire for local groups and bursaries for children and young people to take part in the venue’s community classes.

Friends will also receive notice when The Acorn’s new shows are listed and an e-newsletter of behind-the-scenes information.

Theatre Manager Richard Cawley says the launch of the scheme follows a difficult two years for the charity.

“[Friends of The Acorn] gives our supporters, who love the shows we put on, a way to regularly support us and become part of The Acorn family.”

Name change for 'whitewashed' Kala Sangam sparks anguish

29 Apr 2022

Founding members of the South Asian arts company accuse Arts Council England of turning a blind eye to "the definition of appropriation" as new programmes and audiences are pursued.

E-marketing in the time of GDPR

Alice - A Virtual Theme Park
27 Apr 2022

Charlie Morley unpicks how the legislation introduced to protect customer data has had unintended consequences for staying in touch with audiences.

Regional interest in orchestral music rises

11 Apr 2022

By the middle of last year "geography was no longer an issue" for inspiring audiences, but broader challenges remain.

Much more than ticketing: your box office is vital for success

image of box office at theatre
06 Apr 2022

The box office provides much more than just the ability to sell tickets. It’s important, says Natalie Watson, to use the data insights it generates to help regain audience trust.

Event organisers optimistic about future

05 Apr 2022

Worries about ticket sales, rising costs and staff shortages remain front of mind but organisers have "a much thicker skin" than before Covid.

Dating app for theatre lovers to launch

04 Apr 2022

A dating app for those looking for a special theatre companion will go live at the end of April.

Courtyard Courting, developed by Hereford arts centre The Courtyard, is equipped with an algorithm designed to match users based on theatre genres they are interested in, as well as the frequency of theatre visits, their age and location.

Discounts will be available on selected films and live shows for users who matched via the app.

Courtyard Digital Marketing Officer Leah Adkins said the app is “like Tinder for theatre fans”.

“First dates can be daunting, and we’re pleased to be able to provide a safe environment for singles to meet and bond over their passion for the arts.”

Collections need high profile loans

29 Mar 2022

Lending and borrowing are vital for museums and their collections to remain dynamic and relevant. Katie Lloyd and Catherine Monks think it’s one of the best ways to attract audiences back.

Levelling up won't fix social mobility in the arts

22 Mar 2022

Academics say moving money away from London and replicating successful models like UK City of Culture are only half a solution.

Booking patterns match pre-pandemic behaviour, survey finds

21 Mar 2022

Advance booking patterns for performing arts shows last year were “very similar” to before the pandemic, according to analysis from TRG Arts and Purple Seven.

The organisations' ‘Two Years On’ survey found more than half of bookers last year were first time patrons. 

TRG Chief Executive Jill Robinson said the result is "heartening news" but is "not new behaviour in the post-Covid world".

Analysis of 288 UK theatres found the average age of ticket bookers has fallen to 56.4 from 57.4 years old.

Fewer bookings are coming from those born between the mid-1940s and 1960s (down 3%). The greatest increase has come from those born between 1965 and 1980.

The research found the pace of Covid recovery varies across the country, with the South West of England and Northern Ireland performing stronger than Wales, Yorkshire and the North East of England.

UNBOXED 2022 working on 'a recipe for failure'

17 Mar 2022

A scathing report from MPs says the festival is "an irresponsible use of public money" set to prove its sceptics right. How fair is the criticism?

ACE seeks audience data system provider

14 Mar 2022

Arts Council England is offering £1.6m for a new system for National Portfolio Organisations to submit audience data.

A contract out for tender since late February says the software must enable organisations and Creative People and Places projects to share their audience numbers and the postcodes and demographics of a "fully representative sample", as well as allowing them to draw insights from the data.

The insights function should be able analyse box office transactions, provide anonymised data reports, and support benchmarking against population statistics, the tender says.

The arts council is open to a single contractor or a consortia of companies so long as they are the "most economically advantageous" provider.

The system is due to launch by April 1 next year.

Newcastle and Gateshead venues call for public's return

14 Mar 2022

Ten venues in Newcastle and Gateshead have launched a campaign to encourage the public's return this spring.

Some local venues, including the Tyne & Wear Museums' Newcastle sites, have lost more than half their pre-pandemic visitors: "By joining forces in this way, we want to highlight the strength of the cultural sector in Newcastle and Gateshead, and what it offers," Director Keith Merrin said.

'Make Your Moment', a joint advertising campaign with Newcastle and Gateshead Councils, will appear on the metro and bus shelters, and it is hoped a series of exhibitions and events will kickstart the sector's recovery..

The partnership is emphasising the ability to enjoy culture safely.

“Now that these venues have reopened and restrictions have been lifted, and with the necessary safety measures in place, we can all once again make the most of our city’s rich history, take in amazing performances and exhibitions, and experience more of what Newcastle and the wider region has to offer," Newcastle Councillor John-Paul Stephenson said.

“We can still take precautions... but we can do this while supporting our brilliant cultural sector.”

Missing audiences present major challenge to arts income

09 Mar 2022

New research suggests venues may not be able to convince up to 14% of regular attendees to return as restrictions lapse. How can organisations adapt?


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