Creative processes at the heart

Photo of a wall graffitied with the words "Together We Create!"
12 Jun 2019

The place in which a cultural organisation finds itself can determine how it thrives, survives or even dies, but many organisations are now taking the lead in helping places reinvent themselves. Anne Torreggiani explores the rise of place-shaping.

Being an international in the creative sector

Photo of Concorde
12 Feb 2018

Julie Bécaud, now a researcher at the Scottish Maritime Museum, explains her first steps into the arts in the UK.

The data illusion

A photo of people in the rain outside London's National Gallery
14 Jun 2019

Funders are increasing their demands for data from arts organisations while only paying lip service to quality in their own statistics. It’s time to stop indulging them, says Jonathan Knott.

Giving youth a voice

Photo of a group of young people
06 Jun 2019

Engaging with young people is a sound investment in future audiences, says Annabel Thomas - provided you are clear about why and how you are doing it.

Wheelchair users barred from online bookings

A photo of an empty theatre auditorium
24 May 2019

New research finds only 4% of bookings that included wheelchair access needs were made online, compared to 60% of all transactions.

Diversity beyond visible representation

Photo of EVIDENCE DANCE COMPANY in New Conversations featuring Annique Roberts, Courtney Paige, Ross Keon Thoulouis & Shayla Caldwell
15 May 2019

Culturally diverse work is becoming more prominent, but the infrastructure supporting BAME artists still needs to improve, argues Pawlet Brookes.

ACE denies statistics are misleading as regulator demands more clarity

People watching a film outside next to a canal
03 May 2019

The UK Statistics Authority has endorsed AP’s challenge to Arts Council England over the reporting of audience numbers in its latest annual review.

Queuing up for 50p tickets

A photo of a queue of people outside Citizens Theatre, Glasgow
02 May 2019

There are queues around the block for a chance to nab the Citizens Theatre's 50p tickets – an offer that’s available for every production. It’s not just a way of diversifying audiences, it also brings to life the theatre’s history, and civic mission, says Dominic Hill.

A sensory new world

A photo of a man performing with a guitar to a disabled audience with a sensory set
02 May 2019

Lucy Garland explains how her company makes theatre accessible to adults with profound and multiple learning disabilities.

A seat at the table

Photo of Imrana speaking at the Power of Community symposium
24 Apr 2019

Challenging the notion of a ‘hard-to-reach community’ in Luton, Imrana Mahmood explores the need to create pathways that lead to meaningful inclusion.

Making the tea or changing the game?

Photo of The Audience Agency's intern, Massimo Finistrella, and participants in the Connect pilot programme
11 Apr 2019

Anne Torreggiani explains why participating in an EU-funded Erasmus programme has prompted her to re-evaluate the ability of interns to act as a source of new ideas and fresh thinking.

An end to awkward questions

Photo of Taking Flight Theatre Company and Chapter’s production of Peeling by Kaite O’Reilly with an integrated cast, embedded BSL and creative captioning
04 Apr 2019

Wales' national arts access scheme for disabled people and their carers removes the need for uncomfortable eligibility conversations. Megan Merrett explains how.

Bringing libraries to life

Photo of a young man playing a keyboard
28 Mar 2019

Libraries will always be about books and information, but in Manchester they’re also a place for local communities to enjoy live gigs and other arts events. Zoe Williams explains how the transformation has taken place.

Points make prizes

Photo of a man sitting in an airports, watching a plane take off
07 Mar 2019

Schemes aimed at generating loyalty need to do more than offer simple discounts. Francesca Di Nuzzo looks to airline loyalty programmes for inspiration.

Leading with an audience focus

Photo of Children enjoying a performance of classical Indian dance at Westminster Abbey
07 Mar 2019

Over 25 years the role of cultural marketers has expanded, but the focus remains on audience relationships. Cath Hume examines the changes and challenges.

MPs to examine effectiveness of arts activities in First World War commemorations

Photo of cermaic poppies cascading out the window of a stone building
01 Mar 2019

A DCMS inquiry will assess whether arts and education initiatives were more successful than traditional approaches in connecting with a younger generation.

The talk of the town

Photo of two actors discussing an audience member's question via laptop
07 Feb 2019

When Ron Evans started thinking about how to make post-show talks more appealing and accessible, he found audiences hungry for new ways of engaging with the arts.

Tackling sporting culture on stage

Photo of a man playing guitar in the background and an actor standing, looking towards the sky
31 Jan 2019

Settling scores, creating stories and taking risks - Gary Lagden saw many parallels between the worlds of theatre and rugby. But would these communities themselves agree?

Turning engagement patterns upside down

Photo of a man and woman in ballet dress addressing a family on the street
17 Jan 2019

How can arts and culture reach a broader audience that more accurately reflects local communities? Sarah Boiling explores how to change the pattern of who engages with the arts.

Open to opportunities

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10 Jan 2019

Sharing information openly supports innovation and helps build resilience for the good of the whole sector, argues Cimeon Ellerton.

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