Ten venues in Newcastle and Gateshead have launched a campaign to encourage the public's return this spring.
Some local venues, including the Tyne & Wear Museums' Newcastle sites, have lost more than half their pre-pandemic visitors: "By joining forces in this way, we want to highlight the strength of the cultural sector in Newcastle and Gateshead, and what it offers," Director Keith Merrin said.
'Make Your Moment', a joint advertising campaign with Newcastle and Gateshead Councils, will appear on the metro and bus shelters, and it is hoped a series of exhibitions and events will kickstart the sector's recovery..
The partnership is emphasising the ability to enjoy culture safely.
“Now that these venues have reopened and restrictions have been lifted, and with the necessary safety measures in place, we can all once again make the most of our city’s rich history, take in amazing performances and exhibitions, and experience more of what Newcastle and the wider region has to offer," Newcastle Councillor John-Paul Stephenson said.
“We can still take precautions... but we can do this while supporting our brilliant cultural sector.”