Being an international in the creative sector

Photo of Concorde
12 Feb 2018

Julie Bécaud, now a researcher at the Scottish Maritime Museum, explains her first steps into the arts in the UK.

The talk of the town

Photo of two actors discussing an audience member's question via laptop
07 Feb 2019

When Ron Evans started thinking about how to make post-show talks more appealing and accessible, he found audiences hungry for new ways of engaging with the arts.

Tackling sporting culture on stage

Photo of a man playing guitar in the background and an actor standing, looking towards the sky
31 Jan 2019

Settling scores, creating stories and taking risks - Gary Lagden saw many parallels between the worlds of theatre and rugby. But would these communities themselves agree?

Turning engagement patterns upside down

Photo of a man and woman in ballet dress addressing a family on the street
17 Jan 2019

How can arts and culture reach a broader audience that more accurately reflects local communities? Sarah Boiling explores how to change the pattern of who engages with the arts.

Open to opportunities

The matrix code; green lettering falling down a dark background
10 Jan 2019

Sharing information openly supports innovation and helps build resilience for the good of the whole sector, argues Cimeon Ellerton.

How to... develop a CRM strategy

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03 Jan 2019

How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? Helen Dunnett suggests some steps to make the task easier.

Letting youth lead the way

Photo of a group of children colouring
03 Jan 2019

National Trust venues are engaging with new audiences by empowering young people to run events with local communities, says Hattie Clayton.

The improvisation experts

Photo of woman and children drumming
13 Dec 2018

Why do some in the sector feel that babies and toddlers have little to offer as audiences or participants? On the contrary, says Charlotte Arculus, working with this group is never boring.

Taking baby steps into music

Photo of a baby dancing
13 Dec 2018

A non-verbal approach to music-making for the very youngest children offers a comfortable environment for new parents experiencing anxiety, as well as a joyful time for babies, says Hannah Baker.

The arts on a full tummy

Photo of a mother holding a child
13 Dec 2018

Stratford Circus Arts Centre, based in an area of London with high levels of child poverty, has come to realise that providing low-cost hot meals can help it engage with local families. Tania Wilmer tells the story.

The devil's in the distance

Photo of an actress portraying a child, crying out
13 Dec 2018

The opportunities for very young children to experience the arts in rural Devon are few, as well as inconvenient and expensive. How can less culturally engaged families enjoy live performances, asks Amy Bere.

Rushing up to Rochdale

Photo of dancers on stage
06 Dec 2018

Mark Doyle says that a clear sense of purpose has encouraged leading artists to participate in an ambitious programme of contemporary exhibitions in Rochdale.

Three into one

Photo of street art, woman hoisted on seesaw
29 Nov 2018

Three cultural organisations in Wiltshire are now under one collective umbrella, giving them the opportunity to share data and cross-promote performances and offers, says Alice Young.

Engaging audiences on tour

Actors collecting coins off the floor during a production
22 Nov 2018

While touring three productions around the UK, Unlimited Theatre developed a model for working with venues to engage local audiences. Tessa Gordziejko explains the role of the local engagement practitioner.

Review highlights evidence of class bias in arts funding

The outside of London's National Theatre at night
16 Nov 2018

The tendency for people from higher social grades to be more likely to attend arts events is down to a mismatch between current funding priorities and the public’s taste, rather than any lack of demand, an evidence review suggests.

Redefining the capital's culture

Photo of large building with people holding legends banner
15 Nov 2018

Becoming London's first Borough of Culture next year is just the beginning of a fundamental change of approach for Waltham Forest, says Sam Hunt.

Fighting for customer attention

Photo of a group of people looking at their phones
15 Nov 2018

Just providing entertainment is no longer enough to draw in audiences. But by focusing on what people value, arts organisations can maintain strong relationships with customers amid competing demands for their attention, writes Dave Wakeman.

‘Live to digital’ screenings aren’t diversifying audiences, research finds

Photo of camera man
02 Nov 2018

Screened versions of live performances are mostly made by large organisations and consumed by those that would attend the arts anyway.

Spying on your audiences

Customers at a theatre pub
25 Oct 2018

How can you find out what your audience really thinks? Ron Evans recommends observing them using your very own spy network.

Unpicking prejudice

People sitting on a bench in the middle of an art gallery
25 Oct 2018

It is exciting to explore and own the biases that we impart to audiences, argues Bea Udeh.

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