Reporting requirements: NPO leaders share their frustrations

Illuminate website login page
25 Jan 2024

Nearly a year into the latest investment round, many National Portfolio Organisations are finding the new reporting requirements unduly burdensome - at best - and, in some instances, unfit for purpose. A group of NPO Chief Executive Officers explain their struggles.

Audience behaviour: Where do we go from here?

Interior of Blackpool Winters Gardens showing empty foyer
12 Sep 2023

As the Covid aftermath continues to unfold, David Reece explores how audience behaviour has changed and what that means for the way the performing arts shape future success.

Springing back into action: new insights

Graphic showing a person speaking into a mic, a meter, tickets, emojis, mobile phone
26 Apr 2023

Most people in the sector don’t need to be analysts but they do need the insight to make changes that speak to audiences. Here, Anne Torregiani shares how this thinking has shaped The Audience Agency’s next-generation suite of audience insight tools. 

Weathering the cost-of-living storm across the UK

Storm clouds and lightning
08 Dec 2022

Research rings warning bells about the potential effects of the cost-of-living clouds rolling in across all four nations. Anne Torreggiani asks how we can brace for impact and support communities? 

Be Brave, Be Bold: What we can learn from marketers

Arts marketers sitting in an auditorium
24 Jul 2024

Arts and cultural marketers are inspirational. Despite the challenges organisations are facing, they remain optimistic and passionate about bringing art and audiences together, says Cath Hume

Stagetext secures funding for outreach work in the South East

15 Jul 2024

Stagetext, a Colchester-based deaf access charity, has received a £20,000 grant from the National Lottery Community Fund.

The funding will go towards a community outreach project raising awareness of deaf access to arts and culture in the South East of England.

The project will see Stagetext’s team of ambassadors build relationships with deaf groups and deaf, deafened and hard-of-hearing people across the area to spread the word about accessible events.

Stagetext says approximately 4.3 million, or one in three, people in the South East are deaf, deafened or hard of hearing and could benefit from captions and subtitles at live events in theatres, museums and other cultural venues.

Melanie Sharpe, CEO of Stagetext, said the charity’s research found 77% of people are in favour of venues offering more deaf accessibility via captioning and live subtitled performances and events to deaf, deafened and hard-of-hearing audiences.

“By helping to spread the word about theatre captions and live subtitles for museum talks and tours, we can bring more people to arts and culture,” Sharpe said. “It’s not only transformative for those that are deaf, deafened or hard of hearing, but it makes economic sense for the venues too.”

Northern Ireland audience survey reveals cost-of-living impact

02 Jul 2024

A new, first of its kind survey for Northern Ireland hightlights how the cost-of-living crisis is affecting arts audiences.

The IMPACT Survey (Impact Measurement of People Attending Culture Today) found that 58% of those audiences surveyed felt the cost of living was having 'a detrimental impact on their arts and culture engagement', while 29% said they are going to events less often as a result.

This impact is more acute among disabled and LGBTQ+ audiences in Northern Ireland, with both of these groups also expressing lower rates of satisfaction after attending arts events.

Of the audiences surveyed, 39% earn less than the Northern Ireland median wage.

The survey, which was coordinated by Thrive Audience Development for the Arts Council of Northern Ireland, provides further insights into the behaviours and concerns of arts audiences in the country.

It looks at a range of audience-related areas, including how different demographics engage with arts organisations and the impact attending arts events has on audiences.

Feedback was, in general terms, positive: 94% of those surveyed said they plan on returning to the same venue, and around three-quarters of audiences said they left feeling happy after an event.

Disabled audiences in particular were more likely to report 'feeling safe/comfortable, belonging, and being seen/understood'.

Frequent engagement with the arts decreasing

An audience watching a perfromance
20 May 2024

Proportion of people attending arts events on a weekly basis has fallen by 14 percentage points over the last two years, according to government data.

Royal Opera House announces name change

Exterior view of Royal Ballet and Opera
30 Apr 2024

Change of name to the Royal Ballet and Opera forms part of a series of measures designed to increase income for the organisation in the face of a decline in public subsidy levels.

Visitor numbers remain below pre-pandemic levels

the British Museum
19 Mar 2024

Solid year-on-year rise in attendence figures for UK visitor attractions, but the total remains 11% down on pre-pandemic levels.

More than half of arts audiences are first-time bookers

Audience cheering
05 Mar 2024

Research into the behaviour of new arts audiences post-pandemic found the retention rate of new bookers in 2023 was higher than it has been since 2016.

ACE in talks on future of Illuminate data platform

The PricewaterhouseCoopers logo on the side of a tall building
25 Jan 2024

Contract for Illuminate data platform ends in March 2026, a year ahead of the end of the recently extended National Portfolio for 2023-27, raising questions over its future.

How to boost arts audiences

Image of people from above, generated by DALL-E
22 Jan 2024

The figures for attendance at arts events in the UK have been stable since 2005*, writes Agnieszka Wlazeł, despite a variety of audience development initiatives over the years. 

What’s in store for 2024?

Graphic of maybugs sitting on pebbles in a river, holding the date 2024
11 Jan 2024

Anne Torreggiani and colleagues at The Audience Agency share their predictions and top tips for success.  

Joining forces for the future

Dictionary entry: Merger
06 Dec 2023

Last week, The Audience Agency announced a merger with fellow sector support charity, Culture24. Here, CEO Anne Torreggiani explains why they have joined forces and how their work together will support a more future-focused sector.

Liverpool orchestra partners with Cumbrian port town

Royal Liverpool Philharmonic Orchestra strings section
31 Oct 2023

Royal Liverpool Philharmonic Orchestra will provide a three-year programme of concerts, community events and educational activities in Barrow-in-Furness, located nearly 100 miles to the north of Merseyside.

National Theatre to pilot early evening performances

17 Oct 2023

The National Theatre will trial early evening performances in an effort to adapt to the "post-Covid lifestyles" of its patrons.

The theatre said the move, which will involve a selected number of early-evening performances starting at 6.30 pm, follows research it conducted to understand how the habits of audiences have changed since the pandemic.

The trial will begin with performances in February and will continue until mid-June. A total of 20 performances across five different productions have been scheduled.

"The early evening performances will offer more flexibility for audiences to make the most of their evening, whether that’s more time to grab a bite to eat, to discuss the show over a glass or two, or simply not having to rush off to catch the last train," the National theatre said.

Proms attendance up on pre-pandemic levels

13 Sep 2023

Average attendance figures for the BBC Proms at the Royal Albert Hall this year were significantly up on 2019.

According to figures released by the BBC, more than half the main evening concerts at the venue sold out, with an average audience attendance across the season at the Hall of 93%. This is up seven percentage points on pre-pandemic levels in 2019. 

Nearly half (47%) of audiences at the Royal Albert Hall were attending a Prom for the first time.

Meanwhile, nearly one million people watched the First Night of the Proms on BBC Two, its strongest overnight TV audience since 2009. A peak audience of 3.5 million people watched the Last Night of the Proms on BBC One.

Sam Jackson, Controller of BBC Radio 3 said: "This has been a fantastic year for the Proms, and demonstrates the country’s appetite for classical music from the BBC. 

"In multiple ways, audiences are higher than pre-pandemic figures, and I’m particularly pleased to see so many young people coming to classical music, often for the very first time."

Arts audience 'attitude shift' driven by young people

Young people attending a performance
07 Aug 2023

Younger people are more likely to want arts organisations to align with their values and prefer a wider range of permitted behaviours when attending venues.

Everyday creativity - for everyone?

Graphic showing magic, gaming, cookery, drawing, a microphone
24 May 2023

Our recent research into everyday creativity reveals new ways cultural organisations could serve wider communities. But making the most of them, says Anne Torreggiani in this preview of a forthcoming resource, might need a radical rethink.

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