Turning engagement patterns upside down

Photo of a man and woman in ballet dress addressing a family on the street
17 Jan 2019

How can arts and culture reach a broader audience that more accurately reflects local communities? Sarah Boiling explores how to change the pattern of who engages with the arts.

How to... develop a CRM strategy

Photo of Shakespeare's Globe Theatre
03 Jan 2019

How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? Helen Dunnett suggests some steps to make the task easier.

Letting youth lead the way

Photo of a group of children colouring
03 Jan 2019

National Trust venues are engaging with new audiences by empowering young people to run events with local communities, says Hattie Clayton.

Liverpool stands by ‘insulting’ logo design competition

A crowd of people and tall ships at a dock
20 Dec 2018

The city region authority is offering a prize of £800 for a “simple but visually impactful” design to be used across print and online promotional materials for the £200k a year initiative.

Also this week...

A woman surrounded by blocks of ice
14 Dec 2018

As Tate Modern's latest art installation starts to melt away, AP's Jonathan Knott reflects on how art can play a role in tackling environmental challenges.

Capturing the essence

An anotomical drawing representing the failure of a project
22 Nov 2018

When invited to carry out a creative evaluation of the first three years of Creative People and Places, Sarah Butler decided that the best approach was to have fun.

Engaging audiences on tour

Actors collecting coins off the floor during a production
22 Nov 2018

While touring three productions around the UK, Unlimited Theatre developed a model for working with venues to engage local audiences. Tessa Gordziejko explains the role of the local engagement practitioner.

Review highlights evidence of class bias in arts funding

The outside of London's National Theatre at night
16 Nov 2018

The tendency for people from higher social grades to be more likely to attend arts events is down to a mismatch between current funding priorities and the public’s taste, rather than any lack of demand, an evidence review suggests.

Fighting for customer attention

Photo of a group of people looking at their phones
15 Nov 2018

Just providing entertainment is no longer enough to draw in audiences. But by focusing on what people value, arts organisations can maintain strong relationships with customers amid competing demands for their attention, writes Dave Wakeman.

A different kind of dialogue

Cartoon showing large picture in  gallery and two men
18 Oct 2018

Approaches to assessing cultural value are stuck in a financially reductionist ‘value = money’ orbit. We should be examining people’s experiences of culture, and the meaning that comes from those experiences, says Julian Meyrick.

Rules to shake up city theatre

Photo of three people acting with cameraman
04 Oct 2018

The city theatre in Ghent, Belgium has a new rulebook, aiming to open it up to the independent scene and international touring. Milo Rau introduces his 'Ghent Manifesto'.

Doing the impossible

Photo of exterior of Maritime Museum at night
27 Sep 2018

The success of Hull City of Culture shows what can be achieved in the arts when we come together to achieve a common goal. Positivity is key to making change happen, says Phil Batty.

Are we misunderstanding cultural democracy?

Street art in Bristol
20 Sep 2018

Has Arts Council England got cultural democracy wrong? Steven Hadley and Eleonora Belfiore argue for a more thorough questioning of existing hierarchies.

Disabled people more engaged with arts than ever, figures reveal

A group of people including a wheelchair user in an art gallery
07 Sep 2018

Data from the Government’s Taking Part survey also suggests that 2017/18 saw record levels of arts engagement in England as a whole, though changes to the questionnaire could be skewing the findings.

The craft of captioning artworks

Photo of rows of red bricks
30 Aug 2018

If artists want an authentic response to their work, they need to give viewers a way in, argues Eleanor MacFarlane.

Cultural value research hub backed by 5-year funding

People watching a live concert
10 Aug 2018

The research centre will aim to “pre-empt the needless wheel-spinning, data-churning and combative cross-talking that has characterised much of the past debate” about cultural value.

“Class gap” holds back young people from the arts, finds research

A man standing in front of a camera and microphone
10 Aug 2018

Two reports commissioned by Arts Council England found that cost and lack of confidence are major barriers to youth engagement.

‘Donut’ venues boost community engagement, report finds

The outside of Chapel FM arts centre in Leeds
09 Aug 2018

Three outer city venues around Leeds were found to have generated committed core audiences in areas perceived as barren.

The potential of grassroots culture

People dancing at a Jive Party event in London
19 Jul 2018

Grassroots culture undeniably delivers huge benefits to communities and local economies, but Martin Cox believes it could also resuscitate the funded cultural sector.

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