City Hall has launched an interactive online map capturing details of the capital’s cultural spaces - from theatres and studios to pubs and creative workspaces. Justine Simons explains how it will support local planners and creative workers.
Approaches to assessing cultural value are stuck in a financially reductionist ‘value = money’ orbit. We should be examining people’s experiences of culture, and the meaning that comes from those experiences, says Julian Meyrick.
Baker Richards helped the Royal Opera House kick-start a revolution in evidence-based marketing that increased revenues by £400,000 in six months. Tim Baker talked to Lucy Sinclair about the value of using data to drive decision-making.