Arts organisations among best employers for women

06 Apr 2018

The gender pay gap is smaller in the arts than other sectors, although some organisations are still trailing behind including ‘Times Top 50 Employer for Women’ the Southbank Centre.

A customer-friendly approach to GDPR

Photo of EU flag with padlock in centre
05 Apr 2018

Asking your customers to ‘re-consent’ to contact from you could threaten your relationship, but Michael Nabarro suggests an alternative approach to GDPR compliance based on ‘Legitimate Interests’.

Audience Finder: What’s new?

Photo of screen with hands and keyboard
05 Apr 2018

On the brink of the new funding year, Anne Torreggiani takes a whistle-stop tour of the improvements The Audience Agency is making to Audience Finder, to better meet the needs of its users.

The power of shared ambition

Photo of Exeter Phoenix
01 Mar 2018

A unified view of audience behaviour has increased sales and donations for Exeter Phoenix. Alice Young explains how.

Tough love for better engagement

Photo of a theatre production
03 Jan 2018

Purging inactive subscribers from Chichester Festival Theatre’s email list has helped improve the effectiveness of its marketing campaigns. Alice Young explains how.

Quality Metrics to go ahead under new name

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05 Dec 2017

Although a supplier was chosen to deliver Arts Council England’s £2.7m quality evaluation programme, the procurement process is now being re-run after falling foul of EU rules.

Bare necessities

Photo of a pink cake being sliced
04 Dec 2017

What’s the recipe for maximising engagement and income?  Jenny Scudamore explores ‘segmentation made simple’.

GDPR: How to get the job done

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30 Nov 2017

Complying with the new data protection regulation may seem like an impossible task, but it’s one we all have to get to grips with. Leo Sharrock shares some practical steps to take now.

What’s the point of an audience development plan?

Photo of a group of people in audience
19 Oct 2017

Writing an audience development plan isn’t just a tick-box exercise – it’s a valuable process, says Anne Torreggiani.

From satisfaction to sales

Exterior of Alhambra Theatre at night
05 Oct 2017

When Bradford Theatres recognised that its online booking system was a bit creaky, it chose a phased approach that satisfied customer expectations and resulted in a higher average spend, says Libby Penn.

Turn your marketing upside down

Image of theatre audience
28 Sep 2017

To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product, says David Reece.

Why you should love someone else’s fans

Photo of singer in wings of theatre
27 Sep 2017

Fans of touring companies are perfect customers – booking early and often in large groups. Sian Dudley reveals how a receiving venue like Cast in Doncaster works with visiting companies to make the most of ‘fandom’.

GDPR and fundraising: Everything you need to know

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21 Sep 2017

Some arts charities are unsurprisingly nervous about the new General Data Protection Regulation that comes into effect next year. Pamela Johnson offers trustees guidance on how to comply.

How to… use Google Analytics more efficiently

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14 Sep 2017

Too many arts and cultural workers are wasting time wading through Google Analytics data. Sara Lock shares some tips on how to be more focused.

Meaningful segmentation

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27 Jul 2017

Is segmentation really the key to inclusivity and resilience? Oliver Mantell demonstrates how bespoke and off-the-shelf tools can help develop approaches for multiple audiences.

A burden and an opportunity

Photo of musician with pink trombone surrounded by school children
26 Jul 2017

New data protection regulations come into force next May, and while some may see this as a burden, Live Music Now is seizing the opportunity to renew contact with its supporters. Evan Dawson and Emily Roberts explain how they are ensuring compliance. 

Can less really be more?

Photo of performance of violinist and woman in masks
13 Jul 2017

As more and more local authorities reduce funding and staffing for the arts, how can we ensure they have the capacity to fulfil their cultural responsibilities? Jane Wilson shares her thoughts.

On the tourist map

Photo of three women looking at buildings
08 Jun 2017

Cultural organisations are missing a trick by not tapping into the tourist trade, but a successful strategy involves more than a new leaflet. Anne Torreggiani and Helen Palmer share their advice.

What are we counting?

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25 May 2017

Roger Tomlinson has more questions than answers about the quality metrics system that Arts Council England’s larger NPOs will soon be required to use.

The screening effect

Photo of man in cinema
18 May 2017

Live-to-screen may offer plenty of opportunities for engagement on multiple channels and platforms, but we need more and better analysis to start to fulfil its potential, says Anne Torreggiani.

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