As ArtsProfessional unveils the explosive findings from its recent Freedom of Expression survey, Liz Hill examines the soul of a sector that believes it is owed artistic freedom but doesn’t tolerate freedom of speech within its own ranks.
Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the data emerging from the pandemic’s rush to digitise, and where the income opportunities lie.
Research suggests that people living in ‘more deprived’ areas are less likely to engage with cultural activity. But is that true across the board, or are there different patterns between – and within – different art forms? Mark Taylor digs deep to find out.
Asking questions about someone’s social class may feel uncomfortable, but people are less sensitive than you might think. Maya Sharma and Dan Cowley explain why it’s important to tackle the subject head on – and how to go about it.
Intuition can take you only so far. You’ll be more successful at retaining audiences and reviving lapsed attenders if you use data rather than instinct to develop customer loyalty, says Sarah McAleavy.