There are many misconceptions about market research and who is or isn’t qualified to undertake it. Robin Cantrill-Fenwick unravels its mysteries.
Thanks to the pandemic and the rising cost of living, a widespread pricing practice is back in the spotlight. Robin Cantrill-Fenwick rises for the prosecution… and the defence.
Pricing is an overlooked form of communication. As soon as a price is placed on something, it sends out a message about the product, says David Reece.
While many arts and culture organisations are concerned about their financial viability, emotional resilience will also be essential to seeing out the pandemic, argues Robin Cantrill-Fenwick.
This week’s budget shows that there’s no easy path to high wages and low ticket prices in theatre. So what’s next? asks Robin Cantrill-Fenwick.
Lockdowns, venue closures, cancelled and postponed events – the era of Coronavirus has created an 18-month crevasse in our databases. Libby Papakyriacou has been assessing the role of historic data in the sector’s recovery.
Auditorium formats that worked well between lockdowns aren’t the answer to achieving full houses as restrictions are lifted. Urgent adaptations are needed to maximise capacity – and revenues – says Robin Cantrill-Fenwick.
In these uncertain times, it’s important to return to our core principles: making the most of the information we have and not being afraid to experiment, explains David Reece.
Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the data emerging from the pandemic’s rush to digitise, and where the income opportunities lie.
As we emerge from the chaos of the pandemic let’s focus on where we want to go, but remember there’s no single way to get there, says David Reece.