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  1. Home::
  2. Achieving commercial potential

Achieving commercial potential

An Arts Professional Feature in partnership with Baker Richards

What is market research?

26 May 2022
Feature

There are many misconceptions about market research and who is or isn’t qualified to undertake it. Robin Cantrill-Fenwick unravels its mysteries.

pound sign in handcuffs

Dynamic pricing on trial: guilty or not guilty?

19 April 2022
Feature

Thanks to the pandemic and the rising cost of living, a widespread pricing practice is back in the spotlight. Robin Cantrill-Fenwick rises for the prosecution… and the defence.

What does your pricing say about you?

9 March 2022
Feature

Pricing is an overlooked form of communication. As soon as a price is placed on something, it sends out a message about the product, says David Reece. 

Community and peer support can be essential to a resilient team

Emotional resilience is the key skill for 2022

19 January 2022
Opinion

While many arts and culture organisations are concerned about their financial viability, emotional resilience will also be essential to seeing out the pandemic, argues Robin Cantrill-Fenwick.

phone screen with twitter logo

Rishi isn’t coming to the rescue 

26 October 2021
Feature

This week’s budget shows that there’s no easy path to high wages and low ticket prices in theatre. So what’s next? asks Robin Cantrill-Fenwick.

an audience waiting for a show to start

How useful are pre-pandemic datasets?

8 September 2021
Feature

Lockdowns, venue closures, cancelled and postponed events – the era of Coronavirus has created an 18-month crevasse in our databases. Libby Papakyriacou has been assessing the role of historic data in the sector’s recovery.

Bursting the bubble: where next for socially distanced seating?

31 March 2021
Feature

Auditorium formats that worked well between lockdowns aren’t the answer to achieving full houses as restrictions are lifted. Urgent adaptations are needed to maximise capacity – and revenues – says Robin Cantrill-Fenwick.

Electric sign on a wall with 2 arrows pointing in different directions

Planning in a time of radical uncertainty

25 November 2020
Feature

In these uncertain times, it’s important to return to our core principles: making the most of the information we have and not being afraid to experiment, explains David Reece.

Woman debating online purchase with credit card

What can – and should - you charge digital audiences?

15 September 2020
Feature

Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the data emerging from the pandemic’s rush to digitise, and where the income opportunities lie.

mono photograph showing an aerial view of a road network taken at night with cars visible on the carriageways

The many roads to recovery

17 June 2020
Feature

As we emerge from the chaos of the pandemic let’s focus on where we want to go, but remember there’s no single way to get there, says David Reece.

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Baker Richards

 

ArtsProfessional is working in partnership with Baker Richards to present a series of articles and case studies exploring ways in which arts and cultural organisations can achieve their commercial potential.
 

Baker Richards is a leading international provider of consulting services and software for the cultural sector, working in the areas of admissions pricing, segmentation, memberships, subscriptions and donations, sales forecasting and primary research.
 

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