Is that a headline to grab attention? I’m not sure it is, but it’s the question we are asking all the time at people make it work. We’ve been ‘supporting cultural organisations to change and develop’ for more than 20 years. That’s been our mission, and it doesn’t feel good enough anymore.
Now, we exist to support the cultural sector to change and develop. The replacement of one word reflects a strategic shift, from supporting client organisations as they achieve their change goal, to... more