Having flexed our innovation muscles in response to the pandemic, now’s the time to assess what we’ve done and use this knowledge to develop new ways of working on a larger, longer-term scale. The Audience Agency team looks to the future of festivals online.
It’s summertime and that means The Audience Agency team is deep in evaluation for outdoor (and some indoor) festivals. We relish the opportunity to mobilise our Audience Finder service, and other research methods, to reap the rewards of another year of engaging with festival audiences. But this year, the sector is challenged to consider what these experiences are, or could be, without that visceral interaction of performer and audience across physical space.
Mass participation is... more
09 Jul 2020
Feature
Covid-19 has only accelerated what was bound to happen in the arts world – the collapse of unsustainable economic models. It’s time to think again about where income comes from - and what we spend it on - says Alice Black.
09 Jul 2020
Feature
Conventional monitoring and evaluation isn’t always helpful in community settings, but with some creative thinking, it can become a valuable part of the artistic process. Sarah Cassidy explains how a new technique can transform the outcomes.
09 Jul 2020
Feature
Covid has given us a chance to imagine a new kind of future for our theatres, but without big goals we will be hostages to fortune rather than agents of change. Alan Dix shares his wish list.
07 Jul 2020
Feature
The costs of making and distributing music have both come down, but streaming income is very low. John Funge examines the financial challenges facing artists trying to promote their own music.
01 Jul 2020
Feature
Light on resources and heavy on challenges – even before Covid-19 – the cultural sector can nonetheless take small, regular actions to support a green and inclusive recovery from the pandemic. Simon Thompson proposes a way forward.
01 Jul 2020
Feature
Until the arts sector defines its expectations of the learning needed by employees, even aspirational and potentially career-enhancing training will be of limited value to either the individual or institution, says Michelle Wright.
30 Jun 2020
Feature
In the current climate it’s time to adapt digital fundraising strategies and look at how your data can help boost online donations, says Lucy Costelloe.
30 Jun 2020
Feature
Despite the blow the lockdown has dealt to its plans, dreams, ambitions and finances, Tomorrow’s Warriors are managing to think positively about the future. Janine Irons explains how.
30 Jun 2020
Feature
Delivering arts and health services digitally can extend access for some, but others are excluded. Nesta Lloyd-Jones looks at the positive outcomes and future challenges brought about by the lockdown.
24 Jun 2020
Feature
A collective of Black and Asian artists, curators and educators explains how the impenetrable glass ceiling keeps them on the margins – and why public statements promising reviews, reports and diversity panels cut no ice.
23 Jun 2020
Feature
Given where we now find ourselves, we have few choices but to pool resources and develop new economic and business structures within which the arts will be able to thrive in the future. Anne Bonnar and Hilary Keenlyside propose some fundamental building blocks.
23 Jun 2020
Feature
Communicating re-opening will be much, much harder than closure, says Kate Fielding-Cox, who proposes four key principles that every venue should bear in mind when preparing to welcome the public back.
23 Jun 2020
Feature
“Two pigeons in the foyer, a baby seagull falling off the roof and the lager kegs exploding in the heat”: Elspeth McBain tells why she was tempted to just get a straw and forget about her venue’s problems for a while…
21 Jun 2020
Feature
“Radical, representative reinvention” is the only moral choice for the sector now, says Richard Watts, who examines what’s locking us in – and what might help the sector break free from its unfair, unequal and excluding norms.
17 Jun 2020
Feature
As we emerge from the chaos of the pandemic let’s focus on where we want to go, but remember there’s no single way to get there, says David Reece.