It wasn’t that long ago that smartphones were a novelty. In fact, just seven years ago only half of the UK adult population had a smartphone, according to Consultancy.uk. By 2017 that number had risen to 85%, and we can assume that it is beyond 90% today.
An increasing number of purchases are made on mobile phones and these purchases are not just small orders
And yet much of the ticketing approach in arts organisations across the country has failed to keep up. It’s time that... more