Generative AI is here to stay and the arts and culture sector should be helping to shape it, says The Audience Agency’s Richard Leeming.
Oliver Mantell examines the many benefits of working in close collaboration with university partners on developing skills in the arts sector.
Our recent research into everyday creativity reveals new ways cultural organisations could serve wider communities. But making the most of them, says Anne Torreggiani in this preview of a forthcoming resource, might need a radical rethink.
Most people in the sector don’t need to be analysts but they do need the insight to make changes that speak to audiences. Here, Anne Torregiani shares how this thinking has shaped The Audience Agency’s next-generation suite of audience insight tools.
The relationship between a place’s local government and its creative economy is an entirely (and rightly) symbiotic one, argues cultural sector consultant and Southwark Councillor, Richard Leeming.
Research rings warning bells about the potential effects of the cost-of-living clouds rolling in across all four nations. Anne Torreggiani asks how we can brace for impact and support communities?
We all need to work harder to ensure that culture is fully accessible to disabled audiences. When we do, there are positive spinoffs for everyone, argues Richard Leeming.
We need to hone our skills in human-centred design, over and above those in tech or data, to make the most of post-pandemic digital/live appetites, argues Anne Torreggiani.
Engagement with longform online content may be on a downward trend but, as Adam Koszary writes, expectations for creative storytelling on social media is picking up apace.
Has working from home moved the goal posts for local arts attendance? Oliver Mantell has been considering the evidence.