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  1. Home::
  2. Understanding audiences

Understanding audiences

An Arts Professional Feature in partnership with The Audience Agency

Social media success relies on one thing: telling stories

15 June 2022
Feature

Engagement with longform online content may be on a downward trend but, as Adam Koszary writes, expectations for creative storytelling on social media is picking up apace. 

Home office, home crowd

26 May 2022
Feature

Has working from home moved the goal posts for local arts attendance? Oliver Mantell has been considering the evidence.

How dynamic are you?

11 May 2022
Feature

What we used to think of as ‘contingency planning’ is now just planning, says Patrick Towell. That is what it means to be ‘dynamic’.

Keeping the torch of international cultural co-operation burning 

7 December 2021
Feature

Jonathan Goodacre considers how we can preserve the global ideas exchange that the arts and culture community benefits from so richly.

an outdoor community arts project

Building meaningful participation

17 November 2021
Feature

Research suggests that organisations are feeling an increased urgency to deepen connections with the communities they serve, as Anne Torregiani reports.

Win-win for disabled arts-lovers and the sector

22 September 2021
Feature

While anxiety about attending events remains high amongst disabled people, Anne Torregiani says the Covid online content boom has seen revolutionary opportunities that could improve access for good.

Projection on cargo truck

Little moments of joy

9 June 2021
Feature

While audiences are most comfortable returning to outdoor events, organising a festival that can flex around ever-changing restrictions is still no mean feat. Penny Mills and Jonathan Goodacre have been looking at what’s working.

Revoluton picture of people carrying cooured umbrellas in front of building with mural 'We stand up for Luton'

Reshaping our places and communities post-Covid

8 April 2021
Feature

Cultural organisations can play a key role in creating thriving places for people to live, work and visit, but only if they reach out to creative partners beyond the local ‘culture club’. Penny Mills, Anne Torreggiani and Patrick Towell explain how.

Can you do more together than alone?

11 March 2021
Feature

The Audience Agency shares its experience of the pains and gains of collaboration and partnership working.

Hand on plasma ball lamp

Reworking what you already have is the opposite of innovation

10 February 2021
Feature

Covid-19 has proved that what worked back then won’t work now. Patrick Towell says true innovation requires attention, collaboration, and a sense for ideas that can be scaled up for success.

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The Audience Agency

 

ArtsProfessional is working in partnership with The Audience Agency to present a series of in-depth articles sharing insights into the audiences for arts and culture.

 

The Audience Agency is a national, not-for-profit consultancy that works with cultural organisations to discover, develop and engage audiences to become more accessible and resilient. Using its audience segmentation and profiling tools, and its staff's audience development, engagement and digital expertise, The Audience Agency helps arts organisations to understand not only who their audiences are, but who they could be.
 

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