In a constantly changing landscape, the ability to understand and respond to audiences’ changing preferences and behaviours is vital. Anne Torreggiani shares findings from the first wave of The Audience Agency’s COVID-19 Monitor.
Research into the relationship between culture, health and wellbeing could unlock an understanding of how the mental health of young people can be supported by cultural activity. Dr Robyn Dowlen talks to Anne Torreggiani about progress so far.
Cultural democracy is not in the gift of most cultural institutions, but that doesn’t mean there’s no role for them, says Anne Torreggiani.
Having flexed our innovation muscles in response to the pandemic, now’s the time to assess what we’ve done and use this knowledge to develop new ways of working on a larger, longer-term scale. The Audience Agency team looks to the future of festivals online.
Competition in the ‘experience economy’ combined with the circumstances of the pandemic mean it’s time for the cultural sector to think harder about the experiences that audiences would like to have – and are prepared to pay for, says Patrick Towell.
Define. Diversify. Develop. This 3-D approach to working with volunteers will ensure that your volunteer programme adds value for everyone involved, says Lucie Fitton.
Technocratic, old-school approaches to building audiences have only worked among privileged groups. The sector needs to think harder about what people actually want, says Anne Torreggiani.
Striking differences between urban and rural areas make a strong case for a dual regional policy, argue Anne Torreggiani and Zoe Papiernik-Bloor.
Patrick Towell explains why underpaying or under-employing workers can never be in an organisation’s long-term interests and suggests how you can start thinking more sustainably about the big picture – for everyone’s benefit.
Asking questions about someone’s social class may feel uncomfortable, but people are less sensitive than you might think. Maya Sharma and Dan Cowley explain why it’s important to tackle the subject head on – and how to go about it.