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As work gets underway on a new industry-wide digital code of best practice, Katie Moffat outlines four fundamental principles underpinning a successful digital strategy.
Sharing information openly supports innovation and helps build resilience for the good of the whole sector, argues Cimeon Ellerton.
As arts and cultural organisations rise to the challenges facing the sector, some are adopting new and ground-breaking templates for their relationships with business. Patrick Towell surveys the changing landscape.
What are the characteristics, interests and motivations of the over-65 demographic? Lucie Fitton reveals all.
How can an arts organisation be sure it is working with schools that represent the community? Lucie Fitton and Ashleigh Hibbins suggest combining arts, population and schools data.
How do outdoor arts have the potential to reach audiences other artforms can’t, and how can we best support the sector, asks Penny Mills.
Decision-making can include hard evidence, so how can we best help arts professionals to embrace the data that provides it, asks Patrick Towell.
Bespoke segmentation modelling helps Sadler’s Wells talk to its audiences with personalised precision across venues and genres. Sebastian Cheswright Cater explains how.
On the brink of the new funding year, Anne Torreggiani takes a whistle-stop tour of the improvements The Audience Agency is making to Audience Finder, to better meet the needs of its users.
Is it possible that our impression of rural touring is outdated and even cynical? Anne Torreggiani and Jonathan Goodacre reveal how wide-ranging it is and who the audiences are.