Attracting audiences other artforms cannot reach

Photo of tightrope walkers in city street
05 Jul 2018

How do outdoor arts have the potential to reach audiences other artforms can’t, and how can we best support the sector, asks Penny Mills.

Dancing in the streets

Photo of men dancing in city square
05 Jul 2018

Losing NPO funding was devastating for Dance Manchester, but it has liberated the company to pursue its own path driving placemaking through outdoor work, says Deb Ashby.

Midsummer tasters

Photo of three actors on stage
28 Jun 2018

For people reluctant to pay to see a full-length Shakespeare play, the RSC’s open-air, non-ticketed theatre staging amateur productions offers a relaxed alternative, says Nicola Salmon.

Performing in the public realm

Photo of outdoor installation of white dominoes
14 Jun 2018

Alison Fordham explains how IF: Milton Keynes International Festival’s programme of outdoor events is a key audience development and placemaking tool for the town.

Creating a cultural landscape

Photo of outdoor installation of lighting, wireframe people wearing white suits
14 Jun 2018

Partnering with Areas of Outstanding Natural Beauty has created opportunities for Activate to bring exciting contemporary art to stunning outdoor settings. Kate Wood explains how.

A coastline for cultural tourists

Photo of four women in red & black posing on steps
14 Jun 2018

Outdoor events have been key to attracting tourists to Kent’s coastal towns and driving culture-led regeneration, says Sarah Dance.

Touring without walls

Photo of two people sat inside giant wheel
14 Jun 2018

Taking an outdoor show on tour presents many challenges, quite different to those for venue-based touring. Irene Segura explains how a consortium model is supporting artists and companies.

Out and about in Leicester

Photo of dancers in brightly lit colours in nighttime show
14 Jun 2018

A research project examining Leicester’s 24 arts festivals uncovered interesting insights into audience behaviour and preferences. Richard Fletcher discusses the findings.

Alternative in-flight entertainment

Photo of woman singing on a plane
23 Nov 2017

An immersive theatre performance lasted 13 hours – the time it took to fly from Heathrow to New York via Iceland. Kate Hargreaves tells the story.

How to… create a successful volunteer programme

Photo of volunteers sat on haybales
09 Nov 2017

Volunteering in the arts should be an enriching experience, says Cathryn Peach. She shares five tips for designing programmes that motivate, empower and inspire volunteers.

A long and tough journey

Photo of man standing on top of building with crowd and Blackpool Tower
18 Oct 2017

For Joe Mackintosh the first three years of the Creative People and Places investment programme has passed in the blink of an eye against an agenda that is generational in scale.

Seaside arts

Performance shot: man in boat under a raining umbrella
08 Jun 2017

Tourism has been in decline in England’s seaside towns for years, but now a network bringing world-class circus and street arts to the coast is enticing the tourists back. Joe Mackintosh tells the story.

Brilliant app design

Photo of man on street with headphones
04 May 2017

In the competitive world of apps, how can a cultural tour app stand out? Researchers at King’s College London and the University of Melbourne identify five key features.

Dancing with the long cane

Photo of man dancing with a white cane followed by audience
23 Mar 2017

An outdoor performance project featuring blind and visually impaired dancers and musicians has pulled passers-by into a world of ‘sonic vision’. Isabel Jones shares the effects on performers and audiences.

The carnival lives on

Photo of man with giant dragon lantern
02 Feb 2017

The first Mossley Light Festival may have transformed the northern town for just one night, but the change in the community will be much more long term. Leon Patel explains how it empowered local people. 

Valuable visitor data

Photo of children sitting outside on ground
03 Nov 2016

As many organisers of outdoor arts events have a love–hate relationship with collecting data from visitors, Vishalakshi Roy offers some advice on how to make it a more positive experience.

Street art and circus to address coastal deprivation

Man and woman dancing on the beach
01 Jul 2016

A national project will put a street arts and circus touring network at the heart of plans to revitalise the economies of England’s coastal towns.

Outdoor pursuits

Acrobatics on bench
16 Jun 2016

The outdoor arts attract audiences that other artforms aren’t always able to. Jonathan Goodacre examines why.

The arts in green spaces

Photo of bird box
02 Feb 2016

Spending time in the great outdoors is proven to boost wellbeing, but how can the arts encourage people to do it? Nicky Goulder describes one project that is doing just that. 

Lighting up London

Photo of Durham Lumiere 2015
18 Nov 2015

Artichoke’s Lumiere light festival is hugely reliant on sponsorship. As it prepares to come to London for the first time, Sarah Coop describes the unique challenge of securing support in a new city. 

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