Anyone involved in marketing, or creating websites or digital products will know the phrase ‘You are not your customer’. Katie Moffatt shares how user-centred research can help you avoid making assumptions.
A focus on niche audiences and regular content formats could be key to amplifying a new type of storytelling, writes Zosia Poulter.
Curiosity has been described as a leadership superpower, but unfocused curiosity can be frustrating, confusing and ineffective for the people you work with, writes Ash Mann.
The speed of innovation in the digital world can be hard to keep pace with and, as Katie Moffat writes, this is going to be a rollercoaster year – so hold on to your hats.
Artificial intelligence has been around for years but, as Katie Moffat writes, the new generation of AI tools can be used by anyone, and can provide support with many day-to-day tasks.
Recruiting for digital roles is tricky, which is understandable given cultural organisations have not traditionally had to hire for these skills. Ash Mann shares his experience of rethinking the structure and roles of digital teams.
Data and insights are at the heart of good business decisions but finding the time can be a challenge. Curiosity and incremental learning could be the answer, says Zosia Poulter.
In the competitive field of fundraising, digital gift giving has been experiencing a boom, as Stephanie Clark explains.
Research repeatedly highlights that the cultural sector has a capacity issue to address before it can fully realise the benefits of digital working, writes Ash Mann.
In the fast-changing world of digital, people love to forecast. But rather than focus on the future, Katie Moffat thinks you should look at what you already have to squeeze the best from your most important digital asset: your website.