Artificial intelligence has been around for years but, as Katie Moffat writes, the new generation of AI tools can be used by anyone, and can provide support with many day-to-day tasks.
Recruiting for digital roles is tricky, which is understandable given cultural organisations have not traditionally had to hire for these skills. Ash Mann shares his experience of rethinking the structure and roles of digital teams.
Data and insights are at the heart of good business decisions but finding the time can be a challenge. Curiosity and incremental learning could be the answer, says Zosia Poulter.
In the competitive field of fundraising, digital gift giving has been experiencing a boom, as Stephanie Clark explains.
Research repeatedly highlights that the cultural sector has a capacity issue to address before it can fully realise the benefits of digital working, writes Ash Mann.
In the fast-changing world of digital, people love to forecast. But rather than focus on the future, Katie Moffat thinks you should look at what you already have to squeeze the best from your most important digital asset: your website.
Getting the go-ahead for a new digital project is exciting. Here Katie Moffat lays down the ground rules to ensure progress is smooth.
A recent article* from academic and musician Thomas Wolf makes a strident argument that arts organisations employ too many administrators. Ash Mann disagrees.
The way arts organisations responded to the pandemic offered a glimpse of how they could evolve. But a rush to any ‘return to normal’ risks squandering these lessons, says Ash Mann.
When it comes to maximising digital activity, the two most common challenges organisations face are budget and skills, says Katie Moffat.