Segment your way to success

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21 Jun 2018

The right approach to segmentation can drive sales and improve return on investment, as Tennessee Performing Arts Center in the US proved. David Reece and Timmy Metzner explain.

Performing in the public realm

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14 Jun 2018

Alison Fordham explains how IF: Milton Keynes International Festival’s programme of outdoor events is a key audience development and placemaking tool for the town.

Creating a cultural landscape

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14 Jun 2018

Partnering with Areas of Outstanding Natural Beauty has created opportunities for Activate to bring exciting contemporary art to stunning outdoor settings. Kate Wood explains how.

A coastline for cultural tourists

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14 Jun 2018

Outdoor events have been key to attracting tourists to Kent’s coastal towns and driving culture-led regeneration, says Sarah Dance.

Out and about in Leicester

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14 Jun 2018

A research project examining Leicester’s 24 arts festivals uncovered interesting insights into audience behaviour and preferences. Richard Fletcher discusses the findings.

Breakthrough opportunities in opera

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07 Jun 2018

Opera Holland Park’s Young Artists scheme, which gives participants the chance to be part of the main season, has become an important source of talent for the industry. Imogen van Santvoort explains how it works.

Making German connections

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06 Jun 2018

Keen to maintain a connection between Wales and Germany after Brexit, British Council Wales organised a week-long performing arts festival in Dresden. Rebecca Gould tells the story.

From Wales to Lesotho

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30 May 2018

A group of actors with Down’s Syndrome travelled to Lesotho in southern Africa to help change attitudes to people with learning disabilities. Jon Dafydd-Kidd tells the story.

Sharing the spoils

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24 May 2018

Five London venues have jointly hosted a one-woman show – and then pooled the box office takings. Kaya Stanley-Money explains how it worked.

Empowering the box office

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17 May 2018

Changing the role of the box office at Vancouver’s summer Shakespeare festival from an operational one to a marketing one resulted in an increase in ticket revenue, says Ethan Joseph.

The added value of pop-up box offices

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16 May 2018

Hull Truck Theatre’s pop-up box offices in local supermarkets sell tickets to new audiences and also create valuable community relationships. Magda Moses tells the story.

Developing home-grown talent

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10 May 2018

With over 80% of staff under 30, Lincoln Performing Arts Centre’s workforce is relatively young. Craig Morrow reveals how providing training and clear progression routes have been key to its success.

Breaking into the museum sector

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10 May 2018

To work in a museum you need the right academic qualifications and the resources to volunteer, but new initiatives in Scotland are starting to open up the sector to young people from more diverse backgrounds, says Catherine Cartmell.

A step in the right direction

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10 May 2018

Creative organisations in East London have joined forces to offer local young people the chance to develop employment skills in paid internships. Julia Hayes tells the story.

Connecting a diverse programme with diverse audiences

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03 May 2018

Bespoke segmentation modelling helps Sadler’s Wells talk to its audiences with personalised precision across venues and genres. Sebastian Cheswright Cater explains how.

A continuous talent stream

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03 May 2018

At the very heart of Jasmin Vardimon Company is a dedication to education and nurturing talent. Lauren Baldock explains who benefits and how.

From fantasy to reality

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02 May 2018

As new technologies open up the possibilities for creativity in stage performance, a new children’s theatre production showcases the potential of augmented reality. Sasha Kreindlin tells the story.

Fun for every family

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26 Apr 2018

Realising how many of its visitors had a family member with a disability was the catalyst for Z-arts to launch its inclusive family fun days. Ramsey Janini tells the story.

A happy workforce

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19 Apr 2018

With the Mayflower Theatre recently listed by the Sunday Times as one of the best organisations to work for, Robin Hancox explains the recent workforce initiatives that helped secure the listing.

From institution to inclusion

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12 Apr 2018

Why would a cultural venue install a swimming pool? Alexia Jacques Casanova charts the evolution of inclusive and participatory practice in museums and shares advice from Bozar in Brussels.

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