Stopping the decline

Photo of dark stage with doorways
17 Dec 2015

A new, nimbler box office system has given Mercury Theatre the power to turn around a steady decline in ticket sales. Libby Penn explains how.

Does more data mean more progress?

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02 Dec 2015

ArtsProfessional’s recent revelations about Culture Counts and Quality Metrics prompt Richard Fletcher to question how we manage information in the arts. Is it time to speak up about what we want and need?

The thoughts of a data geek

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26 Nov 2015

With a background in commercial marketing, Adam Buss recognises the power of Audience Finder. He tells Katie Flaherty how he has been using it to QUAD’s best advantage.

Up in the clouds

Photo of performance at Regent's Park open air theatre
19 Nov 2015

Revenues are growing, and staff and customers are happier since Regent’s Park Open Air Theatre moved its box office to a cloud-based system, reports Libby Penn.

Data worlds explored

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14 Oct 2015

Placing data-scientists-in-residence in arts organisations has led to some futuristic tools that are of real use. Cimeon Ellerton reveals the details.

Whose data is it anyway?

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01 Oct 2015

In an era of data sharing, Marcus Romer asks who audience data belongs to: touring companies or venues?

Raising our game

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28 Sep 2015

Selling in the arts is improving but it could still learn a lot from retailers and travel companies, says Libby Penn.

Rural versus urban

Photo of an open air theatre by the sea
17 Sep 2015

Some arts attenders are more ‘promiscuous’ than others, the Audience Agencys data can reveal.

A successful start

Photo of MAC Belfast
03 Sep 2015

Libby Penn reveals how MAC Belfast achieved ambitious attendance targets in its first year of operation with the help of a bespoke segmentation model.

Data tool to help the arts build stronger networks

Visualisation of FutureEverything contacts
13 Aug 2015

Through visualisation of employees’ contact lists, a new online tool aims to help arts organisations understand their professional relationships and discover new opportunities. 

Why audiences attend

Photo of woman at the theatre
22 Jul 2015

After collecting more than 100,000 survey responses, Leo Sharrock and Helen Palmer can reveal the main reason people attend the arts.

Swipe, tap and donate

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16 Jul 2015

There are probably more millionaires in your audience than you think. Libby Penn reveals how to find high-net-worth individuals already in your database.

Report calls for more research into cultural value and inequality

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10 Jul 2015

The campaign to boost diversity in the arts is being held back by a lack of research and accurate data, according to a literature review.

Digital discoveries

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30 Jun 2015

A new data guide and digital toolkit are showing how digital technology can enhance an arts organisation’s core activity, make its content more accessible and drive new forms of revenue. Tim Plyming explains.

Rapid results

Photo of New Wolsey Theatre
18 Jun 2015

An innovative regional theatre has used data and cloud technology to increase ticket sales and diversify its business model, explains Libby Penn.

Web platform to aid funding bid process

Photo of Data Visualization on a screen
29 May 2015

By collating public data sets, developers hope to allow arts organisations to identify gaps in cultural provision and build stronger arguments for funding.

Data-driven decision-making

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21 May 2015

Data management has to be everyone’s responsibility and not just seen as an “esoteric specialism”, says Michael Nabarro.

Less is definitely more

Production shot of Women on the Verge of a Nervous Breakdown
07 May 2015

Hannah Mitchell explains how arts organisations can achieve the desired ticket sales through significantly fewer emails.

Data sharing practices to be customer-driven

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01 May 2015

Clarification from the Information Commissioner has taken the pressure off NPO venues that are hesitant to share customer contact details with touring companies.

A treasure trove of data

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31 Mar 2015

For the London International Festival of Theatre customer data is power. Libby Penn describes how taking control over ticketing and audience data was like opening a treasure trove for the London International Festival of Theatre.

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