Rapid results

Photo of New Wolsey Theatre
18 Jun 2015

An innovative regional theatre has used data and cloud technology to increase ticket sales and diversify its business model, explains Libby Penn.

Web platform to aid funding bid process

Photo of Data Visualization on a screen
29 May 2015

By collating public data sets, developers hope to allow arts organisations to identify gaps in cultural provision and build stronger arguments for funding.

Data-driven decision-making

Photo of a person looking at a screen
21 May 2015

Data management has to be everyone’s responsibility and not just seen as an “esoteric specialism”, says Michael Nabarro.

Less is definitely more

Production shot of Women on the Verge of a Nervous Breakdown
07 May 2015

Hannah Mitchell explains how arts organisations can achieve the desired ticket sales through significantly fewer emails.

Data sharing practices to be customer-driven

Image of data with a human shadow
01 May 2015

Clarification from the Information Commissioner has taken the pressure off NPO venues that are hesitant to share customer contact details with touring companies.

A treasure trove of data

Image of LIFT event
31 Mar 2015

For the London International Festival of Theatre customer data is power. Libby Penn describes how taking control over ticketing and audience data was like opening a treasure trove for the London International Festival of Theatre.

Art’s labour’s lost

Blackboard: Time for Change
20 Mar 2015

Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting it, says Michael Nabarro.

Report highlights blackspots in rural arts engagement

Photo of Lakenheath Fen
11 Mar 2015

ACE will review how it is meeting the needs of rural communities following a report that paints a largely positive picture of arts engagement in rural England. 

Hard times or smarter times?

Image of people seated
09 Feb 2015

Anne Torreggiani asks whether belt-tightening is driving us to think more strategically about how we communicate with audiences.

Realising the potential of digital technology

Image of dancers viewing screen
02 Feb 2015

Digital skills, processes and activities have helped most arts organisations reach new audiences and generate alternative revenue streams, report Tandi Williams and Hasan Bakhshi.

Capture the customer

Photo of people queuing outside the London Coliseum
18 Dec 2014

Good data can mean great cost savings as well as valuable insights. Hannah Mitchell kick starts some New Year resolutions on effective data handling.

Mobile technology to the rescue

Photo of the Giant Spectacular
27 Nov 2014

Un-ticketed venues and events can now gather data that will give them the level of customer insight that performing arts venues have long enjoyed through their box office systems. Hannah Mitchell explains how. 

Talking on tour

Image of Border Tales
29 Oct 2014

A new touring model capitalising on word-of-mouth recommendations indicates that touring is not dead after all. Jo Towler explains.

Expert advice on fundraising challenges

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13 Oct 2014

As arts fundraisers continue to put heart and soul into securing their organisations' financial future, we share four fundraising experts' advice on the key challenges they are facing, from communications and digital fundraising to data analysis and entrepreneurship.

Seizing the moment

Photo of a survey
25 Sep 2014

Which is more influential over repeat attendance – performance or venue? Hannah Mitchell reveals some of the surprising findings that emerge when audiences are invited to complete a survey about an event they’ve just attended. 

NAO report demands greater funding transparency

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18 Jul 2014

Arts Council England is preparing to make its funding data more accessible as the National Audit Office reports on Government grant services and a Public Administration Select Committee turns its attention to the accountability of quangos and public bodies. 

Opera and ballet review exposes venue/company friction

Photo of a ballet production of Swan Lake
04 Jul 2014

The failure to share data is hindering audience development and must be addressed as a condition of funding, says ACE.

Context is everything

A graphic of London boroughs
19 Jun 2014

Insight from ‘big data’ reveals conclusively that arts attenders who book at multiple venues are more likely to be repeat attenders than those who book tickets at one venue only. But there’s a lot more besides, as Hannah Mitchell explains.

North East venues to pioneer collaborative data sharing

Photo of Tyneside Cinema
06 Jun 2014

Nine venues will share customer data to enable a new approach to attracting inactive arts attenders.

My audience, our audience

Photo of purple auditorium seats
22 May 2014

A ‘big data’ perspective reveals that a quarter of so-called ‘new attenders’ aren’t new to the arts at all, and frequent attenders are exploiting ticket discounts aimed at engaging new customers. Stuart Nicolle and Hannah Mitchell explain what’s going on.

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