ArtsProfessional’s recent revelations about Culture Counts and Quality Metrics prompt Richard Fletcher to question how we manage information in the arts. Is it time to speak up about what we want and need?
A new data guide and digital toolkit are showing how digital technology can enhance an arts organisation’s core activity, make its content more accessible and drive new forms of revenue. Tim Plyming explains.
For the London International Festival of Theatre customer data is power. Libby Penn describes how taking control over ticketing and audience data was like opening a treasure trove for the London International Festival of Theatre.