The road to self-sufficiency

Photo of exterior of Exeter Corn Exchange
28 Apr 2016

When Exeter Corn Exchange had to become financially self-sufficient, its busier programme required a fully rounded box office management system. Libby Penn reports.

Spotlight on Shakespeare

Actors on stage at the RSC
21 Apr 2016

What do audiences for Shakespeare look like today? As theatres prepare to mark the 400th anniversary of the bard’s death, The Audience Agency reveals some valuable insights.

Insight tools for touring companies

Circus performance with musicians
24 Mar 2016

Touring companies have trailed behind venues in their access to meaningful audience data, but new insight tools are now benefiting touring companies and venues alike. Rosie Hanley reports.

Meeting the challenges of the new arts economy

Photo of Cambridge Folk Festival fox
25 Feb 2016

To diversify income, Cambridge Live needed a simpler yet more versatile box office system. But would it be ready for the day the folk festival tickets went on sale? Libby Penn reports.

The engagement bubble

Photo of balloons in dark room
15 Feb 2016

What’s next in the fight against declining audiences and exclusivity in the arts? Clever pricing strategies are all well and good, but what we really need is market segmentation, argue Howard Buckley and Rosie Hanley.

Venues could charge touring companies for data sharing

Photo of a box office
12 Feb 2016

Detailed guidance on data collection has been published by Arts Council England, as NPOs prepare for data sharing agreements to become a requirement of funding.

Taking back control

Photo of the arts centre where AE is based
20 Jan 2016

After moving to a new box office system, an Atlanta theatre secured nearly three times more in donations in the last half of 2015 than its 2014 total. Libby Penn shares the story.

Stopping the decline

Photo of dark stage with doorways
17 Dec 2015

A new, nimbler box office system has given Mercury Theatre the power to turn around a steady decline in ticket sales. Libby Penn explains how.

Does more data mean more progress?

Graphic of people using laptops
02 Dec 2015

ArtsProfessional’s recent revelations about Culture Counts and Quality Metrics prompt Richard Fletcher to question how we manage information in the arts. Is it time to speak up about what we want and need?

The thoughts of a data geek

Photo of outdoor film screening
26 Nov 2015

With a background in commercial marketing, Adam Buss recognises the power of Audience Finder. He tells Katie Flaherty how he has been using it to QUAD’s best advantage.

Up in the clouds

Photo of performance at Regent's Park open air theatre
19 Nov 2015

Revenues are growing, and staff and customers are happier since Regent’s Park Open Air Theatre moved its box office to a cloud-based system, reports Libby Penn.

Data worlds explored

Image of Audience Predictor
14 Oct 2015

Placing data-scientists-in-residence in arts organisations has led to some futuristic tools that are of real use. Cimeon Ellerton reveals the details.

Whose data is it anyway?

Photo of audience
01 Oct 2015

In an era of data sharing, Marcus Romer asks who audience data belongs to: touring companies or venues?

Raising our game

Photo of shopping trolley on laptop
28 Sep 2015

Selling in the arts is improving but it could still learn a lot from retailers and travel companies, says Libby Penn.

Rural versus urban

Photo of an open air theatre by the sea
17 Sep 2015

Some arts attenders are more ‘promiscuous’ than others, the Audience Agencys data can reveal.

A successful start

Photo of MAC Belfast
03 Sep 2015

Libby Penn reveals how MAC Belfast achieved ambitious attendance targets in its first year of operation with the help of a bespoke segmentation model.

Data tool to help the arts build stronger networks

Visualisation of FutureEverything contacts
13 Aug 2015

Through visualisation of employees’ contact lists, a new online tool aims to help arts organisations understand their professional relationships and discover new opportunities. 

Why audiences attend

Photo of woman at the theatre
22 Jul 2015

After collecting more than 100,000 survey responses, Leo Sharrock and Helen Palmer can reveal the main reason people attend the arts.

Swipe, tap and donate

Photo of Give on keyboard
16 Jul 2015

There are probably more millionaires in your audience than you think. Libby Penn reveals how to find high-net-worth individuals already in your database.

Report calls for more research into cultural value and inequality

Photo of people in an auditorium
10 Jul 2015

The campaign to boost diversity in the arts is being held back by a lack of research and accurate data, according to a literature review.

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