Being an international in the creative sector

Photo of Concorde
12 Feb 2018

Julie Bécaud, now a researcher at the Scottish Maritime Museum, explains her first steps into the arts in the UK.

Job Ladder: 'I’ve always followed what felt right'

Photo of Jake Orr
06 Aug 2019

From freelance marketing to running his own production company, Jake Orr has always been willing to take a leap into the unknown.

Wheelchair users barred from online bookings

A photo of an empty theatre auditorium
24 May 2019

New research finds only 4% of bookings that included wheelchair access needs were made online, compared to 60% of all transactions.

Join the club

Photo of Manchester Collective filming in a derelict room in Hull
23 May 2019

Adam Szabo shares seven principles that have helped Manchester Collective attract younger audiences to its classical concerts.

Book review: Persistent Creativity

15 May 2019

Peter Campbell's sceptical critique of the 'creativity agenda' makes for fascinating - if at times uncomfortable - reading, says Andrew Garrad.

Smarter thinking about mobile ticketing

Photo of lyft app wireframes
18 Apr 2019

Mobile ticketing is convenient for the customer and can open up new business opportunities. Innovations in the US signal a way forward for the UK, suggests James McClure.

Points make prizes

Photo of a man sitting in an airports, watching a plane take off
07 Mar 2019

Schemes aimed at generating loyalty need to do more than offer simple discounts. Francesca Di Nuzzo looks to airline loyalty programmes for inspiration.

Leading with an audience focus

Photo of Children enjoying a performance of classical Indian dance at Westminster Abbey
07 Mar 2019

Over 25 years the role of cultural marketers has expanded, but the focus remains on audience relationships. Cath Hume examines the changes and challenges.

Avoiding ‘grantspeak’

Photo of a board covered in multicoloured Post-it notes
28 Feb 2019

Don't make the mistake of thinking homogenous jargon will push a funder's buttons, says Phoebe Walker.

How to... develop a CRM strategy

Photo of Shakespeare's Globe Theatre
03 Jan 2019

How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? Helen Dunnett suggests some steps to make the task easier.

Job Ladder – Carl Gamble

Photo of Carl Gamble
03 Jan 2019

He is now Managing Director of the Society for All Artists, but Carl Gamble’s career began by rising up the ranks at retail giant Next. Here he looks back on the steps in his career and how they have shaped his leadership style.

Fighting for customer attention

Photo of a group of people looking at their phones
15 Nov 2018

Just providing entertainment is no longer enough to draw in audiences. But by focusing on what people value, arts organisations can maintain strong relationships with customers amid competing demands for their attention, writes Dave Wakeman.

Spying on your audiences

Customers at a theatre pub
25 Oct 2018

How can you find out what your audience really thinks? Ron Evans recommends observing them using your very own spy network.

Unpicking prejudice

People sitting on a bench in the middle of an art gallery
25 Oct 2018

It is exciting to explore and own the biases that we impart to audiences, argues Bea Udeh.

Dancing on the pinhead of pricing

Photo of dancer in swirly pink dress
04 Oct 2018

Baker Richards helped the Royal Opera House kick-start a revolution in evidence-based marketing that increased revenues by £400,000 in six months. Tim Baker talked to Lucy Sinclair about the value of using data to drive decision-making.

Wales urged to overhaul international arts promotion

Musicians on stage in front of a crowd
12 Sep 2018

A British Council Wales report says that “small adjustments to the current system will not yield the necessary major changes”.

Business skills for creators

A hat full of coins on a street
05 Sep 2018

Effectively monetising creative work ensures that artists can continue to do what they love. Ros Gilman offers advice on pricing, marketing and legal issues.

Reaching the iPhone generation

Tablets and smart phones offer potential for short video
30 Aug 2018

Arts organisations could be doing a lot to tempt potential audiences with a taster of their work. Steve Wallace explains how video could take more advantage of society’s growing visual literacy.

Cultural visits continue to fall amid terrorism fears

The Great Court at the British Museum
17 Aug 2018

London galleries were hard hit last year, as school children admissions fell for the fourth consecutive year.

Segment your way to success

Photo of exterior of theatre at night
21 Jun 2018

The right approach to segmentation can drive sales and improve return on investment, as Tennessee Performing Arts Center in the US proved. David Reece and Timmy Metzner explain.

Pages

Subscribe to Marketing