‘Increasingly pressurised conditions’ hit arts marketers
More than a fifth of marketing professionals in arts, culture and heritage expect their budgets to shrink in the coming year, acco…
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Price divergence without the nasty surprises
Robbie Kings, senior consultant at Baker Richards, argues for a pricing strategy that is transparent, intentional, fair and aimed…
Edinburgh Tattoo appoints new marketing director at ‘important moment in its evolution’
The Royal Edinburgh Military Tattoo has appointed drink brand strategist JOHNA PENMAN as its new marketing director. Penman will l…
Together We Act: The power of collective action
The day-to-day working reality of arts marketers has never been so challenging. Cath Hume of the Arts Marketing Association thinks…
Raising ticket income sustainably
Pricing strategy continues to challenge venues trying to raise income without losing the trust and diversity of their audiences, a…
Nurturing creativity in next gen arts marketers
We need to remember foundational skills to equip emerging marketers to be creative and successful, says Matt Ecclestone of the Art…
AI is rewriting culture, with the risk of invisibility
Arts organisations are facing a visibility crisis and an urgent need to build skills for AI deliverability, says Paul Blundell of…
New AI marketing platform will ’empower’ heritage professionals
A new AI platform is being created to support heritage organisations with marketing and audience development. ‘Goose’ is a par…
Time to amplify arts marketers
Times may be tough, but there’s still much to be inspired by, says Lucy Jamieson of the Arts Marketing Association.
Beyond segmentation: Towards audience alignment
David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less…
My gurus: ‘Nothing is impossible’
Chloe Nelkin set up her arts consultancy company fifteen years ago. In this anniversary year, she reveals the people who have insp…
Government confirms touring support for UK artists
The government’s Music Export Growth Scheme will support 58 UK artists to tour the world, it has been announced. A total of £1.6m…
AI: A strategic and ethical approach
AI is no longer a future concern – it’s already transforming how arts organisations connect with audiences, create work, and ope…
Should you stay on unsafe social media platforms?
Splitpixel’s Lauren James has been considering whether now is the time to leave an increasingly hostile and abusive social media…
Digital marketing: Trust your team
The future of digital marketing isn’t just about mastering new technologies, it’s about making connection, says Cath Hume of the…
British Museum announces details of £150k rebrand project
The British Museum has revealed plans to review and reimagine its brand as part of its ‘masterplan’ to transform the organisation….
Arts organisations among millions of new Bluesky adopters
Arts organisations are among the millions of users who have launched new accounts on Bluesky, a rival social media platform to X,…
Museums and the cultural complacency trap
Benji Wiedemann, of brand consultancy company Wiedemann Lampe, says museums need to think more about their cultural purpose and co…
User-centred thinking: Bridging the gap between assumption and truth
Anyone involved in marketing, or creating websites or digital products will know the phrase ‘You are not your customer&rsquo…
Rural touring companies to benefit from press support
The National Rural Touring Forum (NRTF) has launched an in-house rural and regional press agency to provide its members with…
Be brave, be bold: What we can learn from marketers
Arts and cultural marketers are inspirational. Despite the challenges organisations are facing, they remain optimistic and passion…
From firefighter to data geek
In hindsight, Sarah Horner thinks it was obvious she would end up in arts admin as she was always drawn to creative stuff as a chi…
Digital content: Less like marketing, more like journalism
A focus on niche audiences and regular content formats could be key to amplifying a new type of storytelling, writes Zosia Poulter…
Don’t let your marketers head for the exit door
A survey of arts and cultural marketers reveals a growing sense of unfairness around pay and working conditions. Matt Ecclestone h…
