Given where we now find ourselves, we have few choices but to pool resources and develop new economic and business structures within which the arts will be able to thrive in the future. Anne Bonnar and Hilary Keenlyside propose some fundamental building blocks.
Intuition can take you only so far. You’ll be more successful at retaining audiences and reviving lapsed attenders if you use data rather than instinct to develop customer loyalty, says Sarah McAleavy.
As part of a fundraising strategy donation boxes consistently fail to fulfil their potential, but does it have to be this way? Bernard Ross explains what’s going wrong – and the research exploring how to put it right.