
Should you stay on unsafe social media platforms?
Splitpixel’s Lauren James has been considering whether now is the time to leave an increasingly hostile and abusive social media…
Splitpixel’s Lauren James has been considering whether now is the time to leave an increasingly hostile and abusive social media…
The future of digital marketing isn’t just about mastering new technologies, it’s about making connection, says Cath Hume of the…
The British Museum has revealed plans to review and reimagine its brand as part of its ‘masterplan’ to transform the organisation….
Arts organisations are among the millions of users who have launched new accounts on Bluesky, a rival social media platform to X,…
Benji Wiedemann, of brand consultancy company Wiedemann Lampe, says museums need to think more about their cultural purpose and co…
Anyone involved in marketing, or creating websites or digital products will know the phrase ‘You are not your customer&rsquo…
The National Rural Touring Forum (NRTF) has launched an in-house rural and regional press agency to provide its members with…
Arts and cultural marketers are inspirational. Despite the challenges organisations are facing, they remain optimistic and passion…
In hindsight, Sarah Horner thinks it was obvious she would end up in arts admin as she was always drawn to creative stuff as a chi…
A focus on niche audiences and regular content formats could be key to amplifying a new type of storytelling, writes Zosia Poulter…
A survey of arts and cultural marketers reveals a growing sense of unfairness around pay and working conditions. Matt Ecclestone h…
If price has lost its power, what does that mean for arts organisations who continue to face financial challenges with increased c…
For the past two years, Mobius Industries has run a survey to take the temperature of arts PR. As Emma Berge reports, the results…
The speed of innovation in the digital world can be hard to keep pace with and, as Katie Moffat writes, this is going to be a roll…
Artificial intelligence has been around for years but, as Katie Moffat writes, the new generation of AI tools can be used by anyon…
When the proverbial hits the fan, how prepared are you to handle the public messaging? Helen Palmer shares her experience of crisi…
The National Theatre will trial early evening performances in an effort to adapt to the "post-Covid lifestyles" of its p…
Decision to change name of venue taken after announcement last year that an arena and conference centre to be built next door woul…
Whether you’re new to digital marketing or have been bluffing your way through for a while, Lauren James has put together a…
Signage created to promote Croydon’s year as London Borough of Culture has been criticised for confusing rail passengers. Ma…
Performers at this year’s Edinburgh Festival Fringe claim posters advertising their shows are being censored or defaced as t…
Thinking of rebranding? Rob Macpherson unpacks what you need to think about before embarking on a radical rethink of your image.&n…
What’s in a name? And how does an organisation go about changing its brand identity? Lauren James has some top tips.
DCMS identifies lessons to be learned from the management of UNBOXED festival in letter to Public Accounts Committee.