Live entertainment marketing platform Activity Stream has acquired mobile ticketing specialists crowdEngage and event and venue management firm Yesplan.
Activity Stream said the move will strengthen its offerings to the live entertainment and experience sector, creating the first company to offer solutions across the life-cycle of an event, from event planning, marketing, communications, sales management and customer engagement through to event delivery.
The new company now has a client base of more than 450 organisations around the world in 20 countries.
Einar Saevarsson, founder and Chief Executive of Activity Stream, said: “Our mission when we founded Activity Stream was to accelerate the digital transformation of the live entertainment industry by offering intelligent tools that any experience brand could master, afford and greatly benefit from.”
“Our clients want to build stronger, deeper and longer term relationships with each and every one of their visitors. We allow any experience brand to easily join up their many data sets and customer touch points, to produce meaningful, personalised and relevant communications, that drives revenue and loyalty.”
“The addition of Yesplan and crowdEngage places Activity Stream solutions at the very heart of some of the world’s greatest events and experiences.”