The day-to-day working reality of arts marketers has never been so challenging. Cath Hume of the Arts Marketing Association thinks…

Pricing strategy continues to challenge venues trying to raise income without losing the trust and diversity of their audiences, a…

We need to remember foundational skills to equip emerging marketers to be creative and successful, says Matt Ecclestone of the Art…

Arts organisations are facing a visibility crisis and an urgent need to build skills for AI deliverability, says Paul Blundell of…

Times may be tough, but there’s still much to be inspired by, says Lucy Jamieson of the Arts Marketing Association.

David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less…

Chloe Nelkin set up her arts consultancy company fifteen years ago. In this anniversary year, she reveals the people who have insp…

AI is no longer a future concern – it’s already transforming how arts organisations connect with audiences, create work, and ope…

Splitpixel’s Lauren James has been considering whether now is the time to leave an increasingly hostile and abusive social media…

The future of digital marketing isn’t just about mastering new technologies, it’s about making connection, says Cath Hume of the…

Arts organisations are among the millions of users who have launched new accounts on Bluesky, a rival social media platform to X,…

Benji Wiedemann, of brand consultancy company Wiedemann Lampe, says museums need to think more about their cultural purpose and co…

Anyone involved in marketing, or creating websites or digital products will know the phrase ‘You are not your customer&rsquo…

Arts and cultural marketers are inspirational. Despite the challenges organisations are facing, they remain optimistic and passion…

In hindsight, Sarah Horner thinks it was obvious she would end up in arts admin as she was always drawn to creative stuff as a chi…

A focus on niche audiences and regular content formats could be key to amplifying a new type of storytelling, writes Zosia Poulter…

A survey of arts and cultural marketers reveals a growing sense of unfairness around pay and working conditions. Matt Ecclestone h…

If price has lost its power, what does that mean for arts organisations who continue to face financial challenges with increased c…

For the past two years, Mobius Industries has run a survey to take the temperature of arts PR. As Emma Berge reports, the results…

The speed of innovation in the digital world can be hard to keep pace with and, as Katie Moffat writes, this is going to be a roll…