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Arts and museum attendance are higher predictors of Remain voting than arts participation and library usage, both of which are less associated with voting to stay in the European Union.
Counting What Counts Ltd has won the £2.3m contract to deliver the quality measurement system that England’s larger arts organisations will use from October.
A cloud-based accounting system allows you to manage your financial information more efficiently and cost-effectively. Mahmood Reza outlines its features and how to set one up.
The right approach to segmentation can drive sales and improve return on investment, as Tennessee Performing Arts Center in the US proved. David Reece and Timmy Metzner explain.
Golant Media Ventures will merge with The Audience Agency’s enterprise arm as the sector support organisation strengthens its focus on technology.
Decision-making can include hard evidence, so how can we best help arts professionals to embrace the data that provides it, asks Patrick Towell.
As around 40 arts organisations are told that their agreements with Southbank Centre are being terminated, ACE threatens to withhold funding from NPOs that fail to share their data.
GDPR obligations go beyond direct marketing, so when it comes to managing commercial risk, what might you have missed, asks Debbie Richards.
Bespoke segmentation modelling helps Sadler’s Wells talk to its audiences with personalised precision across venues and genres. Sebastian Cheswright Cater explains how.
The gender pay gap is smaller in the arts than other sectors, although some organisations are still trailing behind including ‘Times Top 50 Employer for Women’ the Southbank Centre.
Asking your customers to ‘re-consent’ to contact from you could threaten your relationship, but Michael Nabarro suggests an alternative approach to GDPR compliance based on ‘Legitimate Interests’.
On the brink of the new funding year, Anne Torreggiani takes a whistle-stop tour of the improvements The Audience Agency is making to Audience Finder, to better meet the needs of its users.
A unified view of audience behaviour has increased sales and donations for Exeter Phoenix. Alice Young explains how.
Purging inactive subscribers from Chichester Festival Theatre’s email list has helped improve the effectiveness of its marketing campaigns. Alice Young explains how.
Although a supplier was chosen to deliver Arts Council England’s £2.7m quality evaluation programme, the procurement process is now being re-run after falling foul of EU rules.
What’s the recipe for maximising engagement and income? Jenny Scudamore explores ‘segmentation made simple’.
Complying with the new data protection regulation may seem like an impossible task, but it’s one we all have to get to grips with. Leo Sharrock shares some practical steps to take now.
Writing an audience development plan isn’t just a tick-box exercise – it’s a valuable process, says Anne Torreggiani.
When Bradford Theatres recognised that its online booking system was a bit creaky, it chose a phased approach that satisfied customer expectations and resulted in a higher average spend, says Libby Penn.
To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product, says David Reece.