Brexit voters more likely to shun the arts, research finds

Image of graph
11 Jul 2018

Arts and museum attendance are higher predictors of Remain voting than arts participation and library usage, both of which are less associated with voting to stay in the European Union.

Green light for artistic quality measurement scheme

06 Jul 2018

Counting What Counts Ltd has won the £2.3m contract to deliver the quality measurement system that England’s larger arts organisations will use from October.

Accounting for the modern age

Screengrab of financial graphs and charts
28 Jun 2018

A cloud-based accounting system allows you to manage your financial information more efficiently and cost-effectively. Mahmood Reza outlines its features and how to set one up.

Segment your way to success

Photo of exterior of theatre at night
21 Jun 2018

The right approach to segmentation can drive sales and improve return on investment, as Tennessee Performing Arts Center in the US proved. David Reece and Timmy Metzner explain.

The Audience Agency joins forces with innovation agency

Photo of laptop
08 Jun 2018

Golant Media Ventures will merge with The Audience Agency’s enterprise arm as the sector support organisation strengthens its focus on technology.

Falling in love with data

Photo of notes on card
07 Jun 2018

Decision-making can include hard evidence, so how can we best help arts professionals to embrace the data that provides it, asks Patrick Towell.

NPO data sharing agreements cancelled amidst GDPR panic

Photo of event at Southbank Centre
25 May 2018

As around 40 arts organisations are told that their agreements with Southbank Centre are being terminated, ACE threatens to withhold funding from NPOs that fail to share their data.

Are you really GDPR ready?

Photo of light bulbs
24 May 2018

GDPR obligations go beyond direct marketing, so when it comes to managing commercial risk, what might you have missed, asks Debbie Richards.

Connecting a diverse programme with diverse audiences

Photo of exterior of theatre at night
03 May 2018

Bespoke segmentation modelling helps Sadler’s Wells talk to its audiences with personalised precision across venues and genres. Sebastian Cheswright Cater explains how.

Arts organisations among best employers for women

06 Apr 2018

The gender pay gap is smaller in the arts than other sectors, although some organisations are still trailing behind including ‘Times Top 50 Employer for Women’ the Southbank Centre.

A customer-friendly approach to GDPR

Photo of EU flag with padlock in centre
05 Apr 2018

Asking your customers to ‘re-consent’ to contact from you could threaten your relationship, but Michael Nabarro suggests an alternative approach to GDPR compliance based on ‘Legitimate Interests’.

Audience Finder: What’s new?

Photo of screen with hands and keyboard
05 Apr 2018

On the brink of the new funding year, Anne Torreggiani takes a whistle-stop tour of the improvements The Audience Agency is making to Audience Finder, to better meet the needs of its users.

The power of shared ambition

Photo of Exeter Phoenix
01 Mar 2018

A unified view of audience behaviour has increased sales and donations for Exeter Phoenix. Alice Young explains how.

Tough love for better engagement

Photo of a theatre production
03 Jan 2018

Purging inactive subscribers from Chichester Festival Theatre’s email list has helped improve the effectiveness of its marketing campaigns. Alice Young explains how.

Quality Metrics to go ahead under new name

Photo of tablet
05 Dec 2017

Although a supplier was chosen to deliver Arts Council England’s £2.7m quality evaluation programme, the procurement process is now being re-run after falling foul of EU rules.

Bare necessities

Photo of a pink cake being sliced
04 Dec 2017

What’s the recipe for maximising engagement and income?  Jenny Scudamore explores ‘segmentation made simple’.

GDPR: How to get the job done

Photo of human shapes against blue sky
30 Nov 2017

Complying with the new data protection regulation may seem like an impossible task, but it’s one we all have to get to grips with. Leo Sharrock shares some practical steps to take now.

What’s the point of an audience development plan?

Photo of a group of people in audience
19 Oct 2017

Writing an audience development plan isn’t just a tick-box exercise – it’s a valuable process, says Anne Torreggiani.

From satisfaction to sales

Exterior of Alhambra Theatre at night
05 Oct 2017

When Bradford Theatres recognised that its online booking system was a bit creaky, it chose a phased approach that satisfied customer expectations and resulted in a higher average spend, says Libby Penn.

Turn your marketing upside down

Image of theatre audience
28 Sep 2017

To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product, says David Reece.

Pages

Subscribe to Data