Valuable visitor data

Photo of children sitting outside on ground
03 Nov 2016

As many organisers of outdoor arts events have a love–hate relationship with collecting data from visitors, Vishalakshi Roy offers some advice on how to make it a more positive experience.

Data and self-determination

Photo of theatre interior
27 Oct 2016

A new approach to box office management has shifted the revenue balance at Blackpool Grand Theatre firmly toward ticket sales and greater commercial independence, says Libby Penn.

Learning from the creative industries

Photo of person holding a video game controller
20 Oct 2016

The arts sector struggles to articulate its impact, while the UK’s video games sector has done it very effectively. Stephen Hignell summarises what arts organisations can learn from their success. 

Measuring aesthetic value

Photo of people on balcony in a gallery
13 Oct 2016

How do the public make value judgements about works of art? To find out, Saul Albert did some eavesdropping at Tate Modern.

Old assumptions and new realities

Photo of outdoor art
26 Sep 2016

Jane Earl busts some arts-related myths, starting with ‘everyone wants to take part in arts activities’.

Everyday Audience Finder

Photo of audience with 3D glasses on
04 Jul 2016

Four Audience Agency consultants offer tips and advice on using Audience Finder, the free national audience data and development tool, in your everyday work.

Making ticketing work smarter

'Box Office' in neon lights
04 Jul 2016

Cutting-edge technologies are bringing about a box office data revolution. Andrew Thomas and Roger Tomlinson reveal how arts organisations are increasing audience engagement and reaping financial rewards.

Going it alone

Photo of Sheffield's Crucible theatre
22 Jun 2016

Sheffield Theatres was part of a regional consortium of box offices until it decided its audience development activities would benefit from going it alone. Libby Penn describes the painless uncoupling.

What do you know about me?

Photo of rows of an audience
19 May 2016

Where do your audiences go when they’re not with you? Leo Sharrock considers his own ‘elsewhere data’ and what can be learnt from it.

Florence and the machine

Florence Nightingale's chart
12 May 2016

How can the arts sector unlock the power of big data? Jason Jones-Hall suggests we learn from the work of Florence Nightingale, not always known as a brilliant statistician.

The digital experience

Photo of a digital poster
12 May 2016

Technology is offering new ways for arts organisations to market their work and engage with audiences. Sofia Carobbio reveals some of the most effective. 

The road to self-sufficiency

Photo of exterior of Exeter Corn Exchange
28 Apr 2016

When Exeter Corn Exchange had to become financially self-sufficient, its busier programme required a fully rounded box office management system. Libby Penn reports.

Spotlight on Shakespeare

Actors on stage at the RSC
21 Apr 2016

What do audiences for Shakespeare look like today? As theatres prepare to mark the 400th anniversary of the bard’s death, The Audience Agency reveals some valuable insights.

Insight tools for touring companies

Circus performance with musicians
24 Mar 2016

Touring companies have trailed behind venues in their access to meaningful audience data, but new insight tools are now benefiting touring companies and venues alike. Rosie Hanley reports.

Meeting the challenges of the new arts economy

Photo of Cambridge Folk Festival fox
25 Feb 2016

To diversify income, Cambridge Live needed a simpler yet more versatile box office system. But would it be ready for the day the folk festival tickets went on sale? Libby Penn reports.

The engagement bubble

Photo of balloons in dark room
15 Feb 2016

What’s next in the fight against declining audiences and exclusivity in the arts? Clever pricing strategies are all well and good, but what we really need is market segmentation, argue Howard Buckley and Rosie Hanley.

Venues could charge touring companies for data sharing

Photo of a box office
12 Feb 2016

Detailed guidance on data collection has been published by Arts Council England, as NPOs prepare for data sharing agreements to become a requirement of funding.

Taking back control

Photo of the arts centre where AE is based
20 Jan 2016

After moving to a new box office system, an Atlanta theatre secured nearly three times more in donations in the last half of 2015 than its 2014 total. Libby Penn shares the story.

Stopping the decline

Photo of dark stage with doorways
17 Dec 2015

A new, nimbler box office system has given Mercury Theatre the power to turn around a steady decline in ticket sales. Libby Penn explains how.

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