A successful start

Photo of MAC Belfast
03 Sep 2015

Libby Penn reveals how MAC Belfast achieved ambitious attendance targets in its first year of operation with the help of a bespoke segmentation model.

Data tool to help the arts build stronger networks

Visualisation of FutureEverything contacts
13 Aug 2015

Through visualisation of employees’ contact lists, a new online tool aims to help arts organisations understand their professional relationships and discover new opportunities. 

Why audiences attend

Photo of woman at the theatre
22 Jul 2015

After collecting more than 100,000 survey responses, Leo Sharrock and Helen Palmer can reveal the main reason people attend the arts.

Swipe, tap and donate

Photo of Give on keyboard
16 Jul 2015

There are probably more millionaires in your audience than you think. Libby Penn reveals how to find high-net-worth individuals already in your database.

Report calls for more research into cultural value and inequality

Photo of people in an auditorium
10 Jul 2015

The campaign to boost diversity in the arts is being held back by a lack of research and accurate data, according to a literature review.

Digital discoveries

Graphic of a thumbs up
30 Jun 2015

A new data guide and digital toolkit are showing how digital technology can enhance an arts organisation’s core activity, make its content more accessible and drive new forms of revenue. Tim Plyming explains.

Rapid results

Photo of New Wolsey Theatre
18 Jun 2015

An innovative regional theatre has used data and cloud technology to increase ticket sales and diversify its business model, explains Libby Penn.

Web platform to aid funding bid process

Photo of Data Visualization on a screen
29 May 2015

By collating public data sets, developers hope to allow arts organisations to identify gaps in cultural provision and build stronger arguments for funding.

Data-driven decision-making

Photo of a person looking at a screen
21 May 2015

Data management has to be everyone’s responsibility and not just seen as an “esoteric specialism”, says Michael Nabarro.

Less is definitely more

Production shot of Women on the Verge of a Nervous Breakdown
07 May 2015

Hannah Mitchell explains how arts organisations can achieve the desired ticket sales through significantly fewer emails.

Data sharing practices to be customer-driven

Image of data with a human shadow
01 May 2015

Clarification from the Information Commissioner has taken the pressure off NPO venues that are hesitant to share customer contact details with touring companies.

A treasure trove of data

Image of LIFT event
31 Mar 2015

For the London International Festival of Theatre customer data is power. Libby Penn describes how taking control over ticketing and audience data was like opening a treasure trove for the London International Festival of Theatre.

Art’s labour’s lost

Blackboard: Time for Change
20 Mar 2015

Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting it, says Michael Nabarro.

Report highlights blackspots in rural arts engagement

Photo of Lakenheath Fen
11 Mar 2015

ACE will review how it is meeting the needs of rural communities following a report that paints a largely positive picture of arts engagement in rural England. 

Hard times or smarter times?

Image of people seated
09 Feb 2015

Anne Torreggiani asks whether belt-tightening is driving us to think more strategically about how we communicate with audiences.

Realising the potential of digital technology

Image of dancers viewing screen
02 Feb 2015

Digital skills, processes and activities have helped most arts organisations reach new audiences and generate alternative revenue streams, report Tandi Williams and Hasan Bakhshi.

Capture the customer

Photo of people queuing outside the London Coliseum
18 Dec 2014

Good data can mean great cost savings as well as valuable insights. Hannah Mitchell kick starts some New Year resolutions on effective data handling.

Mobile technology to the rescue

Photo of the Giant Spectacular
27 Nov 2014

Un-ticketed venues and events can now gather data that will give them the level of customer insight that performing arts venues have long enjoyed through their box office systems. Hannah Mitchell explains how. 

Talking on tour

Image of Border Tales
29 Oct 2014

A new touring model capitalising on word-of-mouth recommendations indicates that touring is not dead after all. Jo Towler explains.

Expert advice on fundraising challenges

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13 Oct 2014

As arts fundraisers continue to put heart and soul into securing their organisations' financial future, we share four fundraising experts' advice on the key challenges they are facing, from communications and digital fundraising to data analysis and entrepreneurship.

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