What’s next in the fight against declining audiences and exclusivity in the arts? Clever pricing strategies are all well and good, but what we really need is market segmentation, argue Howard Buckley and Rosie Hanley.
ArtsProfessional’s recent revelations about Culture Counts and Quality Metrics prompt Richard Fletcher to question how we manage information in the arts. Is it time to speak up about what we want and need?
A new data guide and digital toolkit are showing how digital technology can enhance an arts organisation’s core activity, make its content more accessible and drive new forms of revenue. Tim Plyming explains.