‘Apple doesn’t sell fruit’

Young man sitting in an office drinking from a bottle branded 'Prim
06 Jul 2023

What’s in a name? And how does an organisation go about changing its brand identity? Lauren James has some top tips.

Springing back into action: new insights

Graphic showing a person speaking into a mic, a meter, tickets, emojis, mobile phone
26 Apr 2023

Most people in the sector don’t need to be analysts but they do need the insight to make changes that speak to audiences. Here, Anne Torregiani shares how this thinking has shaped The Audience Agency’s next-generation suite of audience insight tools. 

Training the next generation: filming performance bootcamp

31 Aug 2022

Natalie Woolman explains how a bootcamp to develop a talent pipeline for the multicamera teams of the future will address a serious gap in skills training.

Digital capture: A transformative tool for reaching new audiences

Production image from Peaky Blinders
06 Feb 2024

Can arts organisations reach new audiences through strategies like digital capture? Recent successes offer insights into the potential of a creative and inclusive approach, write Fiona Morris and Sarah Butcher

Teaching empathy

01 Feb 2024

Empathy is vital in the work of NHS staff, but it's not always part of their professional development. Persis Jadé Maravala is collaborating on a project to improve healthcare training using touch.

Artists working with immersive tech to get £6m support

31 Jan 2024

Immersive Arts, a UK-wide three-year programme backed by the UK’s four arts councils, expects to support over 200 artists and organisations unlock the creative power of technology.

2024 set to be a groundbreaking year

Digital image of planet earth
23 Jan 2024

The speed of innovation in the digital world can be hard to keep pace with and, as Katie Moffat writes, this is going to be a rollercoaster year – so hold on to your hats.

Collections Trust reviews weblinks policy after Hamas reference

The title page of the inclusive terminology glossary against the background of Paintings in The Potteries Museum & Art Gallery
22 Jan 2024

Collections Trust has deleted a link to a terminology guide from its website following accusations that a section on Palestine described Hamas as 'freedom fighters'.

Trustee matchmaking

A RIAC matchmaking event
15 Jan 2024

Many arts organisations struggle to find high-quality trustees, particularly ones with digital or business expertise. A new matchmaking service is responding to this challenge, as Anna Rowe and Matthew Swann explain. 

Meet the childhood friends transforming access to creative careers

Mae Yip and Samantha Hornsby
15 Jan 2024

Sam Hornsby and her best friend Mae Yip were sick of seeing young people experience the same lack of access to the creative industries they went through 20 years ago. So they did something about it.

MPs warn of 'lack of definitive plan' to counter AI risks

Man produce electronic music in studio stock photo
11 Jan 2024

Government says it is prioritising the development of a regulatory framework for AI technologies that will promote innovation while responding to risks.

My Gurus: On the shoulders of giants

Image of Tom Higham
11 Dec 2023

Tom Higham is Creative Director of Mediale, passionate about the power of digital technology. His early career was shaped by an accidental discovery of an artistic community in a pub and inspiration from a basketball hero.

Joining forces for the future

Dictionary entry: Merger
06 Dec 2023

Last week, The Audience Agency announced a merger with fellow sector support charity, Culture24. Here, CEO Anne Torreggiani explains why they have joined forces and how their work together will support a more future-focused sector.

Royal Court creates ‘democratic’ digital archive

Four Royal Court production images showing August for the People, Seven methods of killing Kylie Jenner, Look back in anger and Blest be the tie
28 Nov 2023

Spearheaded by Artistic Director Vicky Featherstone, the Living Archive contains information on every Royal Court production.

Sector support charities merge after loss of ACE funding

Audience in theatre. Image depicts backs of heads and stage in background
23 Nov 2023

The Audience Agency and Culture24, who were both part of ACE's National Portfolio until they lost funding in April this year, have joined forces.

AHRC funds facilities to research stage and screen technologies

23 Nov 2023

The Arts and Humanities Research Council (AHRC) has launched a UK-wide network of creative technology labs to provide researchers and companies with innovative facilities to develop screen and performance technology.

Established with £75.6m of AHRC funding, the CoSTAR national network comprises a National Lab, three Network Labs and a Foresight Lab.

The National Lab is led by Royal Holloway University of London with partners including Pinewood Studios and the National Film and Television School. It will contain a dedicated stage and studio space, with a motion capture rig and a creative artificial intelligence computer facility accessible across the UK. 

Led by Goldsmiths, University of London with partners including BFI and the Creative Policy and Evidence Centre, the Foresight Lab will collect and analyse data to better understand the impacts of emerging technologies.

The three Network labs are: Screen Lab, led by Ulster University, with BBC Northern Ireland; Realtime Lab,  focusing on video games development and led by Abertay University; and Live Lab, led by the University of York with Opera North, which will develop technologies for live performance.

“The way we experience live performances will be completely transformed over the next decade”, said Professor Helena Daffern, Live Lab Co-Director and Professor of Music Science at the University of York.

“Imagine a live concert of your favourite artists where every member of the audience can shape their own unique audio-visual experience. You’ll have the ability to engage with every aspect of a production wherever you are, be it in the arena or the comfort of your own living room.”

“The Live Lab is poised to be at the forefront of innovation for live events,” added Professor Gavin Kearney, Lab Director and Professor of Audio Engineering at the University of York.

“We’re combining York’s research expertise with industry, public and third-sector partners who are all dedicated to innovation in live performance.”

Museum leaves online platform after trans rights 'Twitter storm'

A phone showing social media apps including X (formally Twitter)
15 Nov 2023

As cultural organisations address divisive issues in an increasingly challenging social media landscape, some are choosing to leave certain platforms after experiencing controversy.

The sceptic's guide to AI (or tangling with Roko's basilisk)

15 Nov 2023

AI is here, and we have to deal with it, says Lauren James. But rather than diving straight in, she advises first giving proper thought to its pros and cons.

AI voices lack nuance

Sophisticated AI voice actor’s recording studio. Image created on DALL·E 2023.
14 Nov 2023

Melissa Thom is the founder of Bristol Academy of Voice Acting. Here, she shares how AI is disrupting the world of voiceover.

PRS extends partnership with Oracle

14 Nov 2023

PRS for Music is extending its partnership with cloud computing service Oracle.

The music royalty distributor has moved its royalty payment database to Oracle Exadata Database Service on Oracle Cloud Infrastructure (OCI), which it says has accelerated payments to its 165,000 members.

PRS for Music is the first collecting society in the world to have migrated its data processing systems to OCI. It attributes the move as “instrumental” in hitting a record-breaking £836m of royalties in 2022.

In the third quarter of 2023, PRS for Music broke its quarterly payout record, distributing £239m.

The society has previously promised to be distributing more than £1bn in royalities annually by 2026.

“Working with Oracle to migrate our distribution systems to the cloud was a seismic shift in infrastructure for PRS for Music, and a landmark moment in our industry,” said Mark Krajewski, Managing Director, Strategic Alliances and Chief Information Officer of PRS for Music.

“Exadata Database Service on OCI has been a catalyst for our ambitious data strategy, and with cutting-edge technologies in place we can continue to pioneer new activities to define the future of music royalty management. 

“We have more control over our data than ever before, allowing for better data-driven decision making and greater speed, transparency, and accuracy in royalty distributions.”

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