While theatres are in lockdown it’s difficult to look ahead. But Andrew Howard sees technological change as driving a new and better customer experience in the future, and that change is almost upon us.
Right now past data is a poor predictor of the future, but understanding the scale and nature of change while responding to issues and initiatives of importance to funders will be vital to future success, say Michelle Wright and Sarah Thelwall.
As the four countries of the UK start to offer financial lifelines to venues wanting to reopen, Priya Patel explains how the Arts Working Group and their Recovery Toolkit can provide support with some of the thornier problems they are now addressing.
Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the data emerging from the pandemic’s rush to digitise, and where the income opportunities lie.