The Mayor of London’s Culture Team and Creative UK are joining forces in an effort to tackle "systemic inequalities" facing freelancers in creative industries.
The partnership will hold an event in July where freelancers and organisations working across London’s creative economy will be given the opportunity to test, prioritise and develop ideas for a more sustainable freelance model for creatives.
The guidance and ideas that emerge from the online event will be taken forward and shaped into a robust business case, as part of City Hall's Redesigning Freelancing programme.
Creative UK said the fragility of the freelance model, which the creative industries rely on heavily, was revealed during the pandemic when many parts of the creative industries experienced a sudden, large drop in their volume of work, with freelancers left unsupported.
Evy Cauldwell French, Development & Partnerships Manager for Impact & Change at Creative UK, said: “Creative freelancers working throughout London continue to face an unequal playing field, with many sadly choosing to leave creative occupations due to unsustainable practices.
"We are pleased to announce our partnership with the Mayor of London’s Culture Team, with whom we are empowering organisations and freelancers working across London’s creative economy to create a more sustainable future for our growing workforce.”