A new data guide and digital toolkit are showing how digital technology can enhance an arts organisation’s core activity, make its content more accessible and drive new forms of revenue. Tim Plyming explains.
For the London International Festival of Theatre customer data is power. Libby Penn describes how taking control over ticketing and audience data was like opening a treasure trove for the London International Festival of Theatre.
Un-ticketed venues and events can now gather data that will give them the level of customer insight that performing arts venues have long enjoyed through their box office systems. Hannah Mitchell explains how.