Personal connections

10 Dec 2012

Now that ticketing means interfacing with customers via websites, smartphones and social media, Roger Tomlinson reviews the advances into personal territory.

Marketing with customer insight

Photo of exterior of Grove Theatre, Dunstable
09 Oct 2012

When it opened in 2009 the cinema screen at the Grove Theatre in Dunstable saw average audiences of about 40 people, but data-led marketing has worked wonders, explains Claire McFauld.

iPaddy power

23 Jul 2012

Ellie Manwell explains how bringing digital technology into the gallery space is helping Dulwich Picture Gallery enhance the visitor experience and connect with audiences

Who’s using your personal data?

21 May 2012

Roger Tomlinson treads carefully in the minefield of EU Privacy Directives and the so-called ‘UK cookie law’ which comes into force next week

If you treasure it, measure it?

21 May 2012

The wellbeing agenda is developing alongside a demand for evidence-based practice. Daniel Callcut explores what this means for arts organisations

Keeping supporters sweet

30 Apr 2012

Christopher Goodhart extols the virtues, and the business case, for ensuring data accuracy in supporter communications

No more blind data

27 Feb 2012

Jane Donald and Sam Stone explain how the RSNO is meeting the challenge of understanding its geographically disparate audience base

Ask the right questions

27 Feb 2012

Esther Ferry-Kennington calls for a more strategic approach to audience data collection and interpretation

Strength in numbers

06 Feb 2012

Scotland has more in common with Philadelphia than we might think. Pamela Bailey shares the fruits of US-style collaboration

Empowered ticketing

12 Dec 2011

Roger Tomlinson takes a snapshot of the wide range of options available these days to arts organisations that sell tickets

On target

12 Dec 2011

Colston Hall has tested out Purple Seven’s Balanced Database approach to target marketing – and the results are very promising. Sarah Robertson explains

CRM starts at the box office

12 Dec 2011

A lot of people in theatres and concert halls talk about the importance of Customer Relationship Management, but most are not really doing it and seem reluctant to start. Helen Dunnett encourages them to get going

Assessing the crowd

21 Nov 2011

Evaluating un-ticketed events in ways which are meaningful and sustainable is a challenge that Anne Torreggiani has faced on many occasions. She reflects on her experiences

Making your mark

21 Mar 2011

Sarah Thelwall on a new benchmarking system for smaller arts organisations, and why the sector needs it

What have statistics ever done for us?

28 Feb 2011

James Evans considers the value of research and of having that research at your fingertips

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