Empowering the box office

Photo of marquees on coast with blue sky
17 May 2018

Changing the role of the box office at Vancouver’s summer Shakespeare festival from an operational one to a marketing one resulted in an increase in ticket revenue, says Ethan Joseph.

The added value of pop-up box offices

Photo of three people looking at ipad in supermarket
16 May 2018

Hull Truck Theatre’s pop-up box offices in local supermarkets sell tickets to new audiences and also create valuable community relationships. Magda Moses tells the story.

From fantasy to reality

Photo of stage set with augmented reality elements
02 May 2018

As new technologies open up the possibilities for creativity in stage performance, a new children’s theatre production showcases the potential of augmented reality. Sasha Kreindlin tells the story.

A happy workforce

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19 Apr 2018

With the Mayflower Theatre recently listed by the Sunday Times as one of the best organisations to work for, Robin Hancox explains the recent workforce initiatives that helped secure the listing.

Building a grassroots touring circuit

Photo of actor with three men with backs turned
12 Apr 2018

Presenting theatre in pubs and social clubs can help breathe life into communities and engage non-arts audiences. Rod Dixon explains how Red Ladder has created a touring model dependent on local promoters.

How we… make theatre with refugees

Photo of acta's work
23 Mar 2018

Neil Beddow explains how acta in Bristol overcomes the challenges of engaging migrant and refugee communities in theatre making. 

Partnering with charities

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21 Mar 2018

Working with a children’s hospice has allowed Birmingham Hippodrome to make its productions accessible to families who might otherwise miss out, and it has learnt a lot along the way, says Nichole Cooper.

We can’t leave it to chance!

Photo of children playing with paper models
01 Mar 2018

Mandy Precious considers herself lucky to have discovered the arts, but are the next generation getting the same chances she did?

A dedicated director of business development

Photo of actors on stage on surfboards
28 Feb 2018

As a small but fast-growing touring theatre company run by part-time staff, Hubbub Theatre Company has benefited from appointing a Director of Business Development. Jo Kemp explains what her job entails. 

My Gurus – Natasha Wood

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22 Feb 2018

Artistic Director of Théâtre Volière Natasha Wood describes how death ‘snapping at her heels’ propels her on. That and Davie Bowie, of course.

Let’s take on panto

Production shot - two actors with nets
15 Feb 2018

Has panto become culturally inappropriate, racist even? Oh yes it has, calls out Daniel York.

Rural England: is there an appetite for culturally diverse art?

Photo of a theatre elephant & actors
08 Feb 2018

New research found audiences in rural Lincolnshire are hungry for culturally diverse theatre and dance, but the provision isn’t there. Arya Madhavan and Sreenath Nair explore the issues.

Performing in smaller spaces

Photo of actress with hands in the air
08 Feb 2018

When Clod Ensemble decided to work on a completely different scale and tour a one-woman show to rural Scotland, it was faced with a creative challenge. Roxanne Peak-Payne tells the story.

Long van journeys into the night

Production shot - man at table holding a knife
08 Feb 2018

Rural touring can be exhausting and unpredictable, but the key to making it a rewarding, rich experience is finding the right people to work with, says Jack McNamara

Making the most of tax relief

11 Jan 2018

Tax relief has enabled many theatre companies to take creative risks and invest more in productions without the fear of financial loss. Margot Madin explains how.

Tough love for better engagement

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03 Jan 2018

Purging inactive subscribers from Chichester Festival Theatre’s email list has helped improve the effectiveness of its marketing campaigns. Alice Young explains how.

Why there should be more art in prisons

Production shot - men in suits
14 Dec 2017

When prisoners are actually requesting more arts activities, why are we not giving them what they want, asks Jess Thorpe.

A challenging but manageable journey

Photo of man wearing mask
14 Dec 2017

Male prisoners at risk of suicide or self-harm may be apprehensive about signing up for a theatre project, but some finish Geese Theatre Company’s five-day course giddy with pride. Louise Heywood shares the story.

Making meaningful work – and measuring it

Photo of man breakdancing with people sitting round
14 Dec 2017

Helping prisoners devise and perform a piece of children’s theatre for their families may help reduce re-offending rates, but Selina Busby questions whether the evaluation of such projects is as effective as it should be.

Beating the ticket touts

Photo of actor with skull
04 Dec 2017

When a production of Hamlet promised to be the hot ticket of the year, RADA embraced technology to make the box office experience fairer for customers and less stressful for staff. Helen Slater tells the story.

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