Ticketing

Why failing fast can be good for you

15 May 2019

What can you do if your event is approaching but your marketing campaign isn’t achieving its desired effect? If you’ve got access to the right data, there’s always time to turn the tide, says Paul Fadden.

Management

Ticketing

Data

Income

ACE pledges £1.5m to grassroots music venues

10 May 2019

News

Previously criticised as “too posh for pop”, Arts Council England has voiced support for genres including rock and hip-hop.

Queuing up for 50p tickets

A photo of a queue of people outside Citizens Theatre, Glasgow

02 May 2019

Case study

There are queues around the block for a chance to nab the Citizens Theatre's 50p tickets – an offer that’s available for every production. It’s not just a way of diversifying audiences, it also brings to life the theatre’s history, and civic mission, says Dominic Hill.

Smarter thinking about mobile ticketing

18 Apr 2019

Feature

Mobile ticketing is convenient for the customer and can open up new business opportunities. Innovations in the US signal a way forward for the UK, suggests James McClure.

Price hikes will restrict access, Northern Ireland sector warned

05 Apr 2019

News

The Arts Council of Northern Ireland has reported that average ticket prices have risen above the rate of inflation over the last three years.

Policy

Ticketing

Northern Ireland

Points make prizes

07 Mar 2019

Feature

Schemes aimed at generating loyalty need to do more than offer simple discounts. Francesca Di Nuzzo looks to airline loyalty programmes for inspiration.

Making the most of market forces

Photo of a standing ovation in a large theatre

10 Jan 2019

Feature

James McClure sets out five ways in which smart ticketing strategies can increase customer satisfaction as well as revenues.

Ticketing

Data

How to... develop a CRM strategy

03 Jan 2019

Feature

How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? Helen Dunnett suggests some steps to make the task easier.

Essential viewing

06 Dec 2018

Feature

Venues need a better understanding of customer spending habits for purchases like pre-show meals and interval drinks. James McClure explains how a ticketing solution is providing a comprehensive view.

Management

Retail and merchandising

Ticketing

Three into one

Photo of street art, woman hoisted on seesaw

29 Nov 2018

Case study

Three cultural organisations in Wiltshire are now under one collective umbrella, giving them the opportunity to share data and cross-promote performances and offers, says Alice Young.

Audience development

Ticketing

Data

New life for Eastbourne’s oldest theatre

15 Nov 2018

Case study

Pulling a community venue back from the brink needs vision, commitment and cost-effective solutions for tackling commercial challenges. The Royal Hippodrome Theatre has harnessed all three, writes Claire Boot.

MPs hammer ticket resale industry

07 Sep 2018

News

Politicians questioned major ticket resellers on their ability to distinguish genuine ticket buyers from ‘bots’ and why the industry seems plagued by low approval ratings.

Ticketing

Touring

Audience Agency opens up huge dataset

24 Aug 2018

News

“The largest set of aggregated data on cultural engagement anywhere in the world” is being made available for academic researchers.

Cultural visits continue to fall amid terrorism fears

17 Aug 2018

News

London galleries were hard hit last year, as school children admissions fell for the fourth consecutive year.

Education

Marketing

Ticketing

Children and young people

Tourism

“Class gap” holds back young people from the arts, finds research

A man standing in front of a camera and microphone

10 Aug 2018

News

Two reports commissioned by Arts Council England found that cost and lack of confidence are major barriers to youth engagement.

Children and young people

Driving growth with the cloud

Photo of people on terrace overlooking river and park

28 Jun 2018

Case study

Since moving its box office system to the cloud, the Royal Welsh College of Music and Drama has increased online sales and started taking online donations, says Paul McGuinness.

Segment your way to success

21 Jun 2018

Case study

The right approach to segmentation can drive sales and improve return on investment, as Tennessee Performing Arts Center in the US proved. David Reece and Timmy Metzner explain.

The added value of pop-up box offices

Photo of three people looking at ipad in supermarket

16 May 2018

Case study

Hull Truck Theatre’s pop-up box offices in local supermarkets sell tickets to new audiences and also create valuable community relationships. Magda Moses tells the story.

Audience development

Ticketing

Theatre