The road to self-sufficiency

Photo of exterior of Exeter Corn Exchange
28 Apr 2016

When Exeter Corn Exchange had to become financially self-sufficient, its busier programme required a fully rounded box office management system. Libby Penn reports.

Meeting the challenges of the new arts economy

Photo of Cambridge Folk Festival fox
25 Feb 2016

To diversify income, Cambridge Live needed a simpler yet more versatile box office system. But would it be ready for the day the folk festival tickets went on sale? Libby Penn reports.

The engagement bubble

Photo of balloons in dark room
15 Feb 2016

What’s next in the fight against declining audiences and exclusivity in the arts? Clever pricing strategies are all well and good, but what we really need is market segmentation, argue Howard Buckley and Rosie Hanley.

Stopping the decline

Photo of dark stage with doorways
17 Dec 2015

A new, nimbler box office system has given Mercury Theatre the power to turn around a steady decline in ticket sales. Libby Penn explains how.

Up in the clouds

Photo of performance at Regent's Park open air theatre
19 Nov 2015

Revenues are growing, and staff and customers are happier since Regent’s Park Open Air Theatre moved its box office to a cloud-based system, reports Libby Penn.

Growth for regional theatres as ticket prices rise

Photo of people queuing for Wicked tickets
04 Nov 2015

More theatre goers enjoyed a greater choice of productions in 2014, according to the first comprehensive analysis of sales data from UK Theatre venues.

Airline-style pricing experiment pays off for arts centre

A photo of the arts centre
30 Oct 2015

The Firestation arts centre in Windsor has increased revenues while avoiding a drop in audience numbers by using the ‘rising prices’ ticketing model.

Arts sector to inform review of ticket resale market

 Aline Rebelo
23 Oct 2015

An independent review is examining the effect of new consumer protection measures on the online ticket resale market.

Raising our game

Photo of shopping trolley on laptop
28 Sep 2015

Selling in the arts is improving but it could still learn a lot from retailers and travel companies, says Libby Penn.

A successful start

Photo of MAC Belfast
03 Sep 2015

Libby Penn reveals how MAC Belfast achieved ambitious attendance targets in its first year of operation with the help of a bespoke segmentation model.

Risks worth taking?

Photo of an audience
02 Sep 2015

Who really benefits from ‘pay what you can’ and ‘pay what you decide’ ticketing offers? Two organisations reveal whether it worked for them.

Rapid results

Photo of New Wolsey Theatre
18 Jun 2015

An innovative regional theatre has used data and cloud technology to increase ticket sales and diversify its business model, explains Libby Penn.

A treasure trove of data

Image of LIFT event
31 Mar 2015

For the London International Festival of Theatre customer data is power. Libby Penn describes how taking control over ticketing and audience data was like opening a treasure trove for the London International Festival of Theatre.

Making everything easy

Photo of an In the Night Garden Live performance
05 Mar 2015

An easy, flexible ticketing system has boosted sales for a family show in an inflatable theatre that itself makes theatre-going an easier experience, explains Libby Penn.

Expert advice on fundraising challenges

Image of workshop
13 Oct 2014

As arts fundraisers continue to put heart and soul into securing their organisations' financial future, we share four fundraising experts' advice on the key challenges they are facing, from communications and digital fundraising to data analysis and entrepreneurship.

The great switchover

Image of classical concert
10 Feb 2014

Switching to a new ticketing system requires a lot of meticulous planning and the actual switchover day is very very tense, warns Harvinder Singh.

Standards will support box office training

Tickets
24 May 2013

New occupational standards are set to underpin professional development in ticketing.

The source of being smart

10 Dec 2012

What does working smarter in the arts sector mean? Julie Tait describes a project exploring staffing, technology and audience data.

Personal connections

10 Dec 2012

Now that ticketing means interfacing with customers via websites, smartphones and social media, Roger Tomlinson reviews the advances into personal territory.

Slick ticketing

03 Dec 2012

Dan Eastmond describes how the Monad ticketing system has resulted in a smoother service for customers and more marketing data for the staff.

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