Ticketing

Revenues are growing, and staff and customers are happier since Regent’s Park Open Air Theatre moved its box office to a cloud-based system, reports Libby Penn.

Selling in the arts is improving but it could still learn a lot from retailers and travel companies, says Libby Penn.

Who really benefits from ‘pay what you can’ and ‘pay what you decide’ ticketing offers? Two organisations reveal whether it worked for them.

For the London International Festival of Theatre customer data is power. Libby Penn describes how taking control over ticketing and audience data was like opening a treasure trove for the London International Festival of Theatre.

As arts fundraisers continue to put heart and soul into securing their organisations' financial future, we share four fundraising experts' advice on the key challenges they are facing, from communications and digital fundraising to data analysis and entrepreneurship.