Cultural visits continue to fall amid terrorism fears

The Great Court at the British Museum
17 Aug 2018

London galleries were hard hit last year, as school children admissions fell for the fourth consecutive year.

“Class gap” holds back young people from the arts, finds research

A man standing in front of a camera and microphone
10 Aug 2018

Two reports commissioned by Arts Council England found that cost and lack of confidence are major barriers to youth engagement.

Driving growth with the cloud

Photo of people on terrace overlooking river and park
28 Jun 2018

Since moving its box office system to the cloud, the Royal Welsh College of Music and Drama has increased online sales and started taking online donations, says Paul McGuinness.

Segment your way to success

Photo of exterior of theatre at night
21 Jun 2018

The right approach to segmentation can drive sales and improve return on investment, as Tennessee Performing Arts Center in the US proved. David Reece and Timmy Metzner explain.

The added value of pop-up box offices

Photo of three people looking at ipad in supermarket
16 May 2018

Hull Truck Theatre’s pop-up box offices in local supermarkets sell tickets to new audiences and also create valuable community relationships. Magda Moses tells the story.

Ticket touts who use bots could face huge fines

Photo of Hamilton
27 Apr 2018

Under a planned new law, people who use automated software to bulk buy tickets and sell them on at above the retail price will face unlimited fines.

How airline pricing can help sales soar

Photo of aircraft in sky
19 Apr 2018

With dynamic pricing already common practice in other sectors, Isabella Anderson examines what the arts can learn from the airlines.

Beating the ticket touts

Photo of actor with skull
04 Dec 2017

When a production of Hamlet promised to be the hot ticket of the year, RADA embraced technology to make the box office experience fairer for customers and less stressful for staff. Helen Slater tells the story.

Online ticket buyers are most likely to donate

Laptop in cafe
28 Jul 2017

Arts organisations are failing to capitalise on in-person encounters to attract donations from ticket buyers, according to a new report

Buying made easy

Photo of two men in building under construction
29 Jun 2017

Constructing The Bridge Theatre from scratch has allowed the team to implement new box office technology and e-commerce best practice from inside the arts and beyond. Libby Penn tells the story.

Paying less for opera

Photo of performance of outdoor opera
21 Jun 2017

Are free and discount ticket schemes key to reaching new audiences or do they simply benefit existing bookers? Michael Volpe shares Opera Holland Park’s experiences.

Shaping audience behaviour

Photo of concert
03 May 2017

Performing in concert halls around the world makes setting ticket prices tricky. So, explains Jane Donald, the RSNO begins by asking one simple question.

Too many surcharges

Production shot: granny feeding grandson
13 Apr 2017

Fed up with venues adding unjustifiable fees on to tickets for its shows, Birmingham Stage Company is taking drastic action. Neal Foster explains why producers should follow suit.

Are you pricing dynamically?

Photo of exterior of arts building at night
13 Apr 2017

Dynamic pricing is all the rage, but is just one tactic amongst many. David Reece explains how organisations can benefit by placing dynamic pricing in a wider context.

Trial and error

Photo of visitors to an exhibition
13 Apr 2017

Inspired by theatres, Bristol’s museums and galleries decided to try out a ‘pay what you think’ model for exhibitions. Philip Walker tells the story.

Simpler subscriptions

Photo of entrance to theatre with pedestrians
13 Apr 2017

Interest in a Swedish theatre’s subscription scheme was plummeting until it reworked it to reward frequent and early bookings. Jenny Bång outlines the changes it made.

Who is really winning?

Photo of West End discount booth
13 Apr 2017

Does dynamic pricing actually benefit theatre producers or audiences? Steve Rich isn’t convinced.

Marginal gains make more money

Image of swan
16 Mar 2017

Even small adjustments in pricing can boost ticket sales and increase revenues, explains Tim Baker.

Maximising members

Exterior of Compton Verney
16 Feb 2017

If you only have one level of membership you’re missing a trick. Debbie Richards explains how Baker Richards helped Compton Verney gain thousands of additional members by expanding its offer.

Data and self-determination

Photo of theatre interior
27 Oct 2016

A new approach to box office management has shifted the revenue balance at Blackpool Grand Theatre firmly toward ticket sales and greater commercial independence, says Libby Penn.

Pages

Subscribe to Ticketing