The many roads to recovery

mono photograph showing an aerial view of a road network taken at night with cars visible on the carriageways
17 Jun 2020

As we emerge from the chaos of the pandemic let’s focus on where we want to go, but remember there’s no single way to get there, says David Reece.

Refund woes continue as consumers berate ticketing practices

view across a pop concert from the back of an auditorium
26 May 2020

Huge public anger over ticketing companies’ foot-dragging approach to offering refunds for cancelled and postponed events continues to boil on social media.

Getting operationally ready

inside of the Princes Theatre
20 May 2020

Innovative solutions to emerging problems are showing how much can be achieved right now, but getting operationally ready for the next stage is the new challenge facing the arts. It’s important to recognise it’s a shared challenge writes Paul Fadden.

Refund scandal could tarnish the reputation of the theatre industry

people standing casullay outside the Savoy Theatre in London
15 May 2020

Ticket buyers fighting to claim refunds from ATG Tickets have found the company is not automatically refunding transaction fees, claiming this is in line with the industry’s Code of Practice.

How to help audiences choose donations and ticket exchange

Regent Ipswich
26 Mar 2020

Audiences like to feel personally responsible for bringing about positive change, says Sean Hanly, so giving them the chance to consider options other than a ticket refund will generate goodwill and encourage them to return - once it’s safe to open the doors again.

Two-thirds of ticket sales turned into donations or credit

24 Mar 2020

New data from ticketing companies shows patrons “want to support the organisations they frequent”.

Covid-19 closures could cost more than £1m per day 

20 Mar 2020

New research showing a 92% drop in ticket sales and revenue in a single day suggests income will continue to plummet.

Northern Irish arts organisations earn more as grants fall

10 Mar 2020

Organisations visited more neighbourhoods, worked with more schools and made more money last year – but attendance is still precarious. 

Discounting: The Good, the Bad, and the Ugly

A photo of cowboys against a red sunset
23 Jan 2020

Offering discounts? If you don’t have a reason for cutting prices and are inconsistent with your offers, don’t expect your customers to play nicely, says David Reece.

Does 'Pay What You Can' pay off?

21 Nov 2019

As new customers are more likely to buy high price tickets than existing customers, can we expect Pay What You Can schemes to develop new audiences? Debbie Richards examines the evidence. 

When gut instinct can lose you audiences

Ticketsolve speaker addressing the Dublin Forum
07 Nov 2019

Intuition can take you only so far. You’ll be more successful at retaining audiences and reviving lapsed attenders if you use data rather than instinct to develop customer loyalty, says Sarah McAleavy.

Cash strapped arts organisations choose audiences over income: ArtsProfessional’s Pulse Survey, ‘The Art of Pricing’ 

27 Sep 2019

More than 600 sector professionals have responded to ArtsProfessional’s survey looking at the delicate and emotive battle between balancing the books and keeping arts activities affordable.

Is price a reason for low engagement - or just an excuse?

Feet walking on a tightrope
26 Sep 2019

The popular misconception that price is the chief barrier to access to the arts has taken hold in the sector, while in reality, price is only one of a complex set of factors affecting engagement with ‘hard to reach’ groups. Tim Baker concludes it’s time to start a debate about the true meaning of affordability.

Pulse report: The art of pricing

23 Sep 2019

Tim Baker analyses the findings from the ground-breaking research conducted by ArtsProfessional in partnership with Baker Richards, which gathered the views of the sector on whether – and how – arts organisations are balancing competing objectives.

What the Romans did for us…

Photo of a Roman Bath
04 Jul 2019

Visitor attractions are embracing innovative approaches to maximising sales and income. Debbie Richards explains the approach recently introduced at The Roman Baths, a leading heritage attraction.

Wheelchair users barred from online bookings

A photo of an empty theatre auditorium
24 May 2019

New research finds only 4% of bookings that included wheelchair access needs were made online, compared to 60% of all transactions.

Why failing fast can be good for you

Photo of Liverpool Royal Court interior
15 May 2019

What can you do if your event is approaching but your marketing campaign isn’t achieving its desired effect? If you’ve got access to the right data, there’s always time to turn the tide, says Paul Fadden.

ACE pledges £1.5m to grassroots music venues

A band performing on stage
10 May 2019

Previously criticised as “too posh for pop”, Arts Council England has voiced support for genres including rock and hip-hop.

Queuing up for 50p tickets

A photo of a queue of people outside Citizens Theatre, Glasgow
02 May 2019

There are queues around the block for a chance to nab the Citizens Theatre's 50p tickets – an offer that’s available for every production. It’s not just a way of diversifying audiences, it also brings to life the theatre’s history, and civic mission, says Dominic Hill.

Smarter thinking about mobile ticketing

Photo of lyft app wireframes
18 Apr 2019

Mobile ticketing is convenient for the customer and can open up new business opportunities. Innovations in the US signal a way forward for the UK, suggests James McClure.

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