The Arts Council of Northern Ireland has reported that average ticket prices have risen above the rate of inflation over the last three years.
The Arts Council of Northern Ireland (ACNI) has warned the 106 organisations in its Annual Funding Programme that inflation-busting increases in ticket prices risk preventing the most disadvantaged groups in society from accessing their work.
ACNI’s report on the annual survey completed by the organisations says that their average income per ticket sold in 2017/18 was £16.98, compared to £14.13 in 2016/17 and £15.02 in 2015/16.
If the yield had risen in line with inflation during this period, the average last year would have been £15.75.
“Average ticket prices have risen above inflation over the last three years,” says the report. “Whilst this increases earned income, it will also reduce the affordability of tickets, potentially restricting access to the arts for disadvantaged groups within society”.
But it appears that the expected increase in earned income has been difficult to realise.
While average income per ticket sold across the whole portfolio rose by 20% last year, its total income from tickets fell by £500k (-3%).
Fewer performances, bigger audiences
Compared to the previous year, in 2017/18 annually funded organisations:
- staged 7% fewer performances
- made 15% fewer tickets available
- gave out 12% more free tickets
- offered over a third (36%) more tickets at a concessionary or discounted rate.
Despite there being fewer tickets available, audiences for performances grew by 16%, and the portfolio’s total earned income was down by just £200k. It continues to comprise about 42% of these organisations’ total income.
Increase in participation and audiences
While the number of performances fell, there was a significant increase in other types of arts activity delivered by the portfolio organisations. Festival activities grew by 24% and saw a 20% increase in audiences; and the number of participation activities grew by 11%, prompting a 5% increase in participants.
The report says the increase in participatory activity “may reflect the increased emphasis funders are placing on arts organisations to deliver a range of social outcomes through participation-based interventions.”
And it concludes that the growth in festivals “reflects the sector’s ability to adapt to changes in consumer demand and make the most of commercial opportunities presented”.
Quality, not quantity
An ACNI report released earlier this year warned that “it is important to note that number does not equate to quality or impact” and recommended that Annually Funded Organisations should be supported to “concentrate on depth rather than breadth in their participative work, and to more strongly link projects to audience development”.
It also found that audiences for performances at the portfolio organisations had fallen by more than a quarter between 2014 and 2017, alongside core funding cuts of more than 40%.
The review, carried out by Annabel Jackson Associates, found that core-funded organisations were “showing signs of financial stress”, with evidence of “damage to long-term sustainability”.