As work gets underway on a new industry-wide digital code of best practice, Katie Moffat outlines four fundamental principles underpinning a successful digital strategy.
For businesses, charities and cultural organisations, digital platforms and tools have provided a myriad of opportunities – new ways to reach and engage audiences, improve the commercial model and, on the artistic side, to experiment with content and form. But alongside these opportunities comes a host of challenges. While in theory the internet gives us ever-increasing ways to reach existing or new audiences, in practice we’re all competing for eyeballs and attention.
A common... more
A key barrier to growth in the immersive technology industry is a lack of content. It’s a gap tailor-made for the cultural sector to step into, says Tonya Nelson.
Aenne Lotze and Francesca Cross explain how a recent project harnessed young people's passion for online gaming to develop their real-world skills and relationships.
A new app offers an innovative and cost-effective way for artists to shape their legacies within their lifetimes, says Ellie Porter.
Drew Hemment and Feimatta Conteh explain how a data-driven artwork encourages crucial public engagement with an environmental observatory.