Issue 322: The arts in a digital world

  • The arts in a digital world

    Photo of two women with a laptop
    14 Mar 2019

    As work gets underway on a new industry-wide digital code of best practice, Katie Moffat outlines four fundamental principles underpinning a successful digital strategy.

    For businesses, charities and cultural organisations, digital platforms and tools have provided a myriad of opportunities – new ways to reach and engage audiences, improve the commercial model and, on the artistic side, to experiment with content and form. But alongside these opportunities comes a host of challenges. While in theory the internet gives us ever-increasing ways to reach existing or new audiences, in practice we’re all competing for eyeballs and attention.

    A common... more

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