A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting budgets and segmenting an audience. David Reece explains how it works.
mac Birmingham’s outreach programmes are creating meaningful dialogue between the arts centre and local communities, artists and cultural organisations. Daniel Fountain spoke to those involved to find out how.
Cultural organisations are missing a trick by not tapping into the tourist trade, but a successful strategy involves more than a new leaflet. Anne Torreggiani and Helen Palmer share their advice.
Scotland’s year-round programme of cultural events attracts huge numbers of international visitors, but it takes careful strategic planning and continuous improvement, says Stuart Turner.
Wales is two years into an ambitious national initiative to improve education outcomes by embedding creative approaches to learning in schools. Nick Capaldi reports on progress so far.
External guidance can help transform cultural organisations. Lucy Jamieson introduces two business advisors who will be sharing their expertise through the Prosper programme.
Effective fundraising is similar to developing a new product or service – it too requires a stepped approach using business techniques, says Mahmood Reza.
What skills are creative organisations actually looking for in their employees? George Windsor and Cath Sleeman have been analysing job adverts to find out.
Don’t be afraid of fun, catch them early and remember that everyone loves LEGO – Michelle Lally shares her tips for engaging young people and families in the arts.
Live-to-screen may offer plenty of opportunities for engagement on multiple channels and platforms, but we need more and better analysis to start to fulfil its potential, says Anne Torreggiani.
Live entertainment is still a big draw for the Netflix generations, but how should arts organisations go about building relationships with them? Olivia Carr shares some advice.
In the competitive world of apps, how can a cultural tour app stand out? Researchers at King’s College London and the University of Melbourne identify five key features.
Recent controversy at Shakespeare’s Globe made little mention of a key point raised by Dominic Dromgoole: the importance of £5 tickets. Nicky Goulder says the incoming artistic director should fight to keep them.
Brewery Arts Centre increased its charitable income from box office donations by more than 40% when it approached customers at the point of sale. Libby Penn explains how this was achieved.
What should people working in the arts do to support writers in their early years? Steve Dearden, co-founder of the The Writing Squad, offers his thoughts.
Some freelancers and contractors working in the public sector may be taxed at source via PAYE following changes in legislation. Mahmood Reza explains what has changed and the implications.
Sharing skills and resources is not just about altruism, it can unlock new sources of revenue for arts organisations. Benita Matofska shares five tips for getting started.
