A simple formula to measure success

Photo of laptop with Google Analytics
24 Nov 2016

Calculating return on investment is a great way to measure the effectiveness of arts marketing activities. Carol Jones explains exactly how to do it.

If I were 22: Botis Seva

Photo of Botis Seva
23 Nov 2016

Hip hop dancer and choreographer Botis Seva says start saving the pennies and always keep an eye out for talent.

Changing the diversity of cultural leadership

Photo of women smiling at a dinner
17 Nov 2016

Birmingham may be diverse but its cultural leaders are not. Lara Ratnaraja and Helga Henry discuss how the RE:Present programme is helping to change that. 

Financial support for the creative sector

Photo of man hanging painting
17 Nov 2016

With the new tax relief for exhibitions on the horizon, Sean Egan surveys the history of these government schemes. 

‘European roles’ and me

Photo of Barbara Blanka
15 Nov 2016

Non-English actors are encouraged to change their name and disguise themselves as English in order to be cast in productions – this will not change until we ditch limiting stereotypes, says actor Barbara Blanka.

How to… unblock your career path

Roadblock
15 Nov 2016

How you ever asked yourself, “why am I frustrated and stuck in my career”? Performance coach Sally Arnold has some top tips to get things back on track.

Kindred spirits

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10 Nov 2016

Collaborations between university researchers and artists need careful managing. Michael Eades shares his three key tips for mediating successful partnerships. 

No immunity in Italy

Photo of Ufizi Gallery courtyard
03 Nov 2016

UK-based artworks loaned overseas to museums or galleries are more at risk from seizure in Italy than they would be in other European countries. Giulia Cipollini calls for the situation to change.

Arts diversity: To shame, or not to shame

Photo of Emmanuel Kojo in showboat
03 Nov 2016

In the fourth of a series of articles, Christy Romer says it’s time for data about workforce, programming and casting to be published openly.

Data to measure diversity

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03 Nov 2016

The first full year’s worth of data from the Audience Finder survey raises important questions about the inclusivity of arts organisations, reports Anne Torreggiani

How to... break through as an artist

Photo of Becca Pelly Fry and Corrie Baldauf
01 Nov 2016

What should an emerging artist know? Director of the The Griffin Gallery, Becca Pelly-Fry, and Detroit-based artist, Corrie Baldauf, offer two different perspectives.

Introduction to… Falmouth University’s online Photography MA

Photography photo
01 Nov 2016

The new online course focuses on the intellectual, critical and business elements of photography – but how does it work? Paul Cabuts outlines Falmouth’s latest MA.

On a mission to matter

Photo of woman and girl dancing
27 Oct 2016

How can arts organisations ensure they matter to their audiences and funders? Sara Lock has been learning from Nina Simon, author of The Art of Relevance.

What video content do audiences want?

Photo of two men taking notes during opera rehearsal
27 Oct 2016

From trailers and vox pops to backstage sneak peeks, the arts sector produces reams of video footage, but what impact does this content have on audience behaviour? Andrea Perseu shares his recent research.

Wake up to auto enrolment

Photo of an alarm clock
20 Oct 2016

Time is running out for small organisations yet to set up a pension scheme – they’ll soon face hefty fines for non-compliance. Alistair Bambridge offers some advice for those that still need to take the plunge.

Learning from the creative industries

Photo of person holding a video game controller
20 Oct 2016

The arts sector struggles to articulate its impact, while the UK’s video games sector has done it very effectively. Stephen Hignell summarises what arts organisations can learn from their success. 

Impact in the classroom

Photo of children dancing
20 Oct 2016

As education policy-makers and schools adopt an increasingly evidence-based approach, how can the cultural sector make a more coherent and compelling case for the arts in schools? Holly Donagh has some suggestions. 

Arts diversity: Interview with the National Theatre’s Rufus Norris

Photo of Rufus Norris
19 Oct 2016

What does the Artistic Director of England’s most highly-funded theatre think about quotas, naming and shaming, and the lack of progress on diversity over the past 20 years? Rufus Norris chats to AP.

Breaking down barriers

Photo of Jo Correa
17 Oct 2016

Could arts organisations be doing more to help young people at the start of their careers? Sam Jackman and Mary Olszewska feed back on a scheme aiming to do just that in Plymouth.

Experiences of excellence

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13 Oct 2016

What does excellence mean to the communities experiencing the arts through the Creative People and Places programme?  Mark Robinson and Jamie Buttrick report on their research.

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