A role for every volunteer

Photo of people doing craft activities
09 Nov 2017

Arts organisations in Wales are becoming more imaginative with the types of volunteer opportunities they offer, from online volunteering to time-banking schemes, reveals Gareth Coles.

How much hope should we put in trusts and foundations?

Photo of woman
02 Nov 2017

With local authority arts funding slumping, are trusts and foundations picking up the bill? Christy Romer assesses a landscape under strain.

Why your organisational values should inform your fundraising

Two people pouring oil over a naked person
02 Nov 2017

Fundraising in the arts has never been more highly regulated, but that doesn’t mean organisations should forget their own ethics and values, argues Michelle Wright.

How I reacted to… a change in the funding climate

Photo of performance poetry
30 Oct 2017

When project funding slowed after the financial crash, Jaybird Live Literature was unable to put on the technically complex poetry shows it was known for. Julia Bird explains how it adapted its work to stay in business.

The AAA of income

Image of interlocking cogs
26 Oct 2017

Are you leaving money on the table? Tim Baker explains how taking an integrated approach to earned income can help arts organisations improve their bottom line.

Why a council pulled the plug on a £17m arts centre

Photo of exterior of the arts centre
26 Oct 2017

What lessons can be learned from Harrow Arts Centre about the complex and risky business of moving arts services into independent trusts? Christy Romer investigates how a dream turned sour.

The recipe for successful diversification

Photo of three aerial silk performers
26 Oct 2017

Many arts organisations need to diversify their income streams. Mahmood Reza reveals the three ingredients they need to do so successfully.

From performer to leader

Photo of a circus performance
26 Oct 2017

How easy is it to make the transition from being a performer to becoming the chief executive of an arts organisation? Coreene Archer discusses the tensions and the strategies for success.

The psychology of loyalty

Photo of a girl and a dog
26 Oct 2017

Messages to arts audiences tend to focus on getting people to attend, but do little to trigger the strong feelings that will create long-term loyalty. Ron Evans explains why – and how – this should change.

What’s the point of an audience development plan?

Photo of a group of people in audience
19 Oct 2017

Writing an audience development plan isn’t just a tick-box exercise – it’s a valuable process, says Anne Torreggiani.

A long and tough journey

Photo of man standing on top of building with crowd and Blackpool Tower
18 Oct 2017

For Joe Mackintosh the first three years of the Creative People and Places investment programme has passed in the blink of an eye against an agenda that is generational in scale.

Local authority arts cuts: Optimism can only take us so far

Photo of jenga
18 Oct 2017

Arts organisations are resourceful, collaborative, entrepreneurial and imaginative, but we must recognise that the long-term decline in public funding will eventually topple a generation. Christy Romer introduces AP’s latest feature series on ‘Local authority arts cuts’.

Getting a building project off the ground

Photo of exterior of arts venue
12 Oct 2017

Too many arts venues take on ambitious building projects they can’t easily fund. Rebecca Morland shares some tips on how to approach capital projects more wisely.

How to strengthen and maintain networks

Photo of networking
12 Oct 2017

What does a cultural network have to do – and be – to become strong, sustainable and effective? Four cultural professionals weigh in.

How to… deal with negative online comments

Photo of women looking at computer monitor
05 Oct 2017

It’s inevitable that you will get some bad reviews and customer complaints on social media, but how should you respond? David Burns offers his advice.

Investing in enterprise

Three people working together
05 Oct 2017

Arts organisations are increasingly diversifying their sources of income and for some that may require social investment to get an enterprise up and started. Ed Anderton explains the support Access offers.

Will this policy trend spell the end of arts funding?

Photo of musicians in front of Big Ben
04 Oct 2017

Steven Hadley shares his concerns about the shift towards hyperinstrumentalisation in arts policy, which is giving precedence to wellbeing, educational and economic outcomes over cultural value.

Turn your marketing upside down

Image of theatre audience
28 Sep 2017

To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product, says David Reece.

Activity-based budgeting

Photo of aeroplanes trailing coloured smoke
28 Sep 2017

Mahmood Reza offers a guide to a powerful approach to budgeting that links in to the indirect costs of carrying out a programme of arts activities.

Why you should love someone else’s fans

Photo of singer in wings of theatre
27 Sep 2017

Fans of touring companies are perfect customers – booking early and often in large groups. Sian Dudley reveals how a receiving venue like Cast in Doncaster works with visiting companies to make the most of ‘fandom’.

Pages

Subscribe to Feature