Investing in enterprise

Three people working together
05 Oct 2017

Arts organisations are increasingly diversifying their sources of income and for some that may require social investment to get an enterprise up and started. Ed Anderton explains the support Access offers.

Will this policy trend spell the end of arts funding?

Photo of musicians in front of Big Ben
04 Oct 2017

Steven Hadley shares his concerns about the shift towards hyperinstrumentalisation in arts policy, which is giving precedence to wellbeing, educational and economic outcomes over cultural value.

Turn your marketing upside down

Image of theatre audience
28 Sep 2017

To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product, says David Reece.

Activity-based budgeting

Photo of aeroplanes trailing coloured smoke
28 Sep 2017

Mahmood Reza offers a guide to a powerful approach to budgeting that links in to the indirect costs of carrying out a programme of arts activities.

Why you should love someone else’s fans

Photo of singer in wings of theatre
27 Sep 2017

Fans of touring companies are perfect customers – booking early and often in large groups. Sian Dudley reveals how a receiving venue like Cast in Doncaster works with visiting companies to make the most of ‘fandom’.

Learning from social policy

Photo of two older women posing on stage
27 Sep 2017

How can social and cultural leaders make the most of each other’s knowledge and change lives for the better? Researcher Jeanette Burnett has been finding out.

GDPR and fundraising: Everything you need to know

Photo of people sitting round a table at a workshop
21 Sep 2017

Some arts charities are unsurprisingly nervous about the new General Data Protection Regulation that comes into effect next year. Pamela Johnson offers trustees guidance on how to comply.

Advertising with Facebook

Image of Facebook page
14 Sep 2017

Are you certain you are reaching your widest possible audience through Facebook? If not, you may need to consider paid advertising, advises Katie Moffat.

How to… use Google Analytics more efficiently

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14 Sep 2017

Too many arts and cultural workers are wasting time wading through Google Analytics data. Sara Lock shares some tips on how to be more focused.

Edinburgh in a wheelchair

Photo of the Assembly venue
07 Sep 2017

Andrew Miller, a regular visitor to the Edinburgh Festival Fringe, shares his shocking experiences of inaccessible venues, poor seats and the city’s precarious pavements.

My advice to you: Garry McQuinn

Gary McQuinn
29 Aug 2017

Be the person you want to be but also the person you should be: advice from Garry McQuinn to people starting their careers.

Meaningful segmentation

Photo of audience in purple light
27 Jul 2017

Is segmentation really the key to inclusivity and resilience? Oliver Mantell demonstrates how bespoke and off-the-shelf tools can help develop approaches for multiple audiences.

Celebrating cultural philanthropists

Photo of audience watching a show
27 Jul 2017

With only 1% of philanthropic giving going to the arts, Caroline McCormick shares her thoughts on how the sector can convince more people to give.

Stop the bullies!

Photo of person with head in hands
27 Jul 2017

What can you do if you are being bullied by a colleague but you need the work? Piers Jackson and Anne-Marie Quigg share their advice.

How to… exhibit art without public funding

Photo of Sketchmeet
21 Jul 2017

House of Illustration puts on ten exhibitions and turns over £1m every year - all without public funding. Colin McKenzie explains how.

Community integration in south London

Photo of Jubilee Primary School
21 Jul 2017

Félicie Kertudo tells how she visited the South London Gallery to find out more about how it involves the local community in a range of inclusive projects.

A global vision of arts learning

Photo of children stirring big pots
20 Jul 2017

While the EBacc may be causing concern for the status of the arts in UK schools, there are opportunities to ensure creativity is at the heart of education in lower-income countries around the world. Joe Hallgarten makes the case. 

Online learning revisited

Photo of person typing on laptopn
20 Jul 2017

Many professionals have reservations about online learning courses, but new developments are making them an appealing alternative for time- and cash-strapped arts workers, argue Michelle Wright and Ben Walmsley.

Achieving a productivity and mission boost

Photo of people in art gallery
20 Jul 2017

The growth of the cultural and creative industries may be strong, but there are still questions regarding productivity and performance among smaller organisations. Nick Henry is optimistic that things will soon change. 

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