Is your digital work reaching the right people?

09 Mar 2022

Thinking creatively about a multi-layered distribution campaign for your work is as important as the work itself, argues Sarah Fortescue

Should buying a ticket really be this hard?

a crowd of people watch a performance
02 Mar 2022

Buying tickets online is something people do every day, for thousands of events, on millions of websites, all around the world. But, as Kathryn Mason writes, it’s not always plain sailing.

AR project creates digital monuments in Trafalgar Square

14 Feb 2022

An augmented reality project telling untold stories of Black Britons has gone live at London’s Trafalgar Square.

Visitors to the area can access the Hidden Black Stories project through social media platform Snapchat. 

The immersive history lesson tells the Black British stories behind famous statues in the square. A remote version featuring the story behind a Nelson Madela statue is also available on the app.

The launch follows research conducted by Snapchat, Black Cultural Archieves (BCA) and Research Without Borders that found only a third (32%) of Britons recognise historical Black figures.

BCA Interim Director Lisa Anderson said the opportunity to share heritage with younger audiences is exciting and powerful: “This Trafalgar square lens is a dynamic, virtual sign of recognition.”

Digital key to removing music education inequalities

10 Feb 2022

Funding digital innovation will be key to overcoming inequality in music education, a new report says.

Youth Music Charity NYMAZ led an eight-year programme supporting Music Education Hubs to provide online instrumental tuition.

Its conclusive report, Connect: Resound, found online music education opportunities help remove barriers and supporting inclusive and diverse teaching.

The programme reached more than 420,000 viewers through livestreamed events and delivered training to almost 8,000 professionals.

NYMAZ Director Sarah McWatt says the pandemic accelerated the demand and development of digital skills.

“The overarching challenge is how best to address wider inequalities and societal digital poverty, especially in rural and displaced communities and with those who suffer economic hardship.”

Building on the positives

Grand Union’s The Growing project documentary
09 Feb 2022

Audiences have had almost 24 months of remote engagement with culture. It’s now time to share evidence, learning, success and failure for the post-pandemic landscape, argues Fiona Morris.

Digital ‘no substitute’ to traditional libraries

01 Feb 2022

Most adults think digital services are an inadequate replacement for traditional libraries.

More than half (57%) expressed their preference for in-person services in a survey by the University of Strathclyde, Glasgow.

Just under a quarter (22%) agreed an online replacement was adequate.

The number of people using digital library services was up 11% last year on pre-pandemic levels, amounting to one fifth of all library users.

University of Glasgow professor David McMenemy, one of the research leads, said the findings suggest people missed libraries during the lockdowns.

"They are also social spaces at the heart of communities."
 

Digital award winners embrace new audiences

27 Jan 2022

Those who showcased best practice in digital leadership did so by addressing the challenges of the pandemic.

Official probe into music streaming market

27 Jan 2022

The Competition and Markets Authority (CMA) will investigate the streaming market "from creator to consumer" following a year-long inquiry by MPs.

The office will consider whether the dominance of major labels is stifling competition or affording any players "excessive power".

While it could be a significant step forward for music creators seeking fair payment, progress remains slow - the DCMS Committee's inquiry and an investigation by the Intellectual Property Office have turned up more evidence but no answers.

The CMA is inviting comments on a study of the market until February 17, with an eye to publishing its findings early next year.

The metaverse is here to stay

Eclipse as part of Serpentine's Future Art Ecosystems Art x Metaverse by Zion Konig
19 Jan 2022

For good or bad, we need to learn to live with the metaverse. But what is it, and why is it important for the cultural sector to be involved? Kay Watson shares her insights.

Understanding audiences

black and white image of a crowd
19 Jan 2022

Regardless of debates about what audience development means, the main aim should be for more people to experience the arts, says Ash Mann

New foundation to fund international residencies

12 Jan 2022

A new foundation will focus on facilitating the international exchange of ideas and practices at the intersection of digital art and traditional media.  

Sigg Art Foundation, launched by Swiss collector Pierre Sigg, has already run preliminary residencies in the south of France and has exchanges taking place in Saudi Arabia this month.

“The first residency was so inspirational that I started thinking bigger, wanting to continue to find ways to open up a dialogue between artists working in connected fields around the world. Hence the concept for the foundation was born: a way of linking the residencies and collection that could keep growing, organically,” Sigg said.

Sacha Guedj-Cohen, an independent curator, has been recruited as the foundation's Director. She will help artists in the growing field of digital art to undertake physical and conceptual projects investigating the relationship between traditional and virtual art.

 

 

ACNI opens £40k digital art fund

12 Jan 2022

A new funding opportunity supporting digital art is live in Northern Ireland.

The Arts Council of Northern Ireland’s (ACNI) Organisations Digital Evolution Awards is aimed at those making digital art for the first time or working with digital technology they have not used previously.

Organisations can apply for grants of up to £10,000, with £40,000 available in total. Applications are open until February 14, with decisions expected by April 4.

Applicants are encouraged to contact the council's Creative Industries Officer if they wish to discuss the eligibility of their project concepts.

“This programme reflects the arts council’s commitment to encouraging innovative practices that cross artform boundaries and build digital capabilities within the Northern Ireland arts sector,” Chief Executive Roisin McDonough said.

More artists are earning money from streaming

05 Jan 2022

More UK music artists earned "meaningful royalties" from streaming in 2021, the BPI reports.

UK music was streamed 147 billion times last year - a 5.7% increase on 2020.

About 1,900 artists were streamed more than 10 million times in the UK, meaning they could potentially earn a living from streaming alone. This group has grown by a quarter in just two years, according to the BPI.

Its figures indicate streaming now accounts for 83% of UK music consumption, though physical formats' popularity remains: a decline in CD sales has slowed and vinyl sales are the highest they've been in 30 years.

Today, an artist will generate the same revenue from 10 million streams as 10,000 CD sales. BPI estimates twice as many artists are earning significant sums compared to when CD sales were at their height.

"Success today is gauged in the multi-millions, sometimes billions, of streams," CEO Geoff Taylor said.

"This year’s growth shows there is a huge appetite for music and we believe that by working together we can increase the value of the whole music market, so that streaming can support even more artists in the future."

 

Project a blueprint for remote arts with older people

13 Dec 2021

Group phone calls, radio and the postal system were used to keep participants connected during lockdown.

Digital artwork sells for record-breaking US$91.8m

13 Dec 2021

A non-fungible token (NFT) by an artist collective has sold for a record-breaking US$91.8m (£69.3m).

The Merge was bought by more than 28,000 people on Saturday (December 11), potentially making it the most expensive ever work by a living artist.

A Jeff Koons sculpture titled Rabbit sold for $91m in 2019; however, it was only one object.

The Merge, created by collective Pak, could become a single digital work. Buyers receive a single (NFT) with the accumulated mass of units purchased and anyone who sells their units will see them destroyed, consolidating the artwork's value over time.

 

Original BBC arts programming in decline

08 Dec 2021

New arts and classical music content has fallen for the third consecutive year as the broadcaster restructures its offer.

Call for global collaboration to protect creative industries

08 Dec 2021

The creative and cultural sectors must not be treated as a policy "outlier" if they are to help meet global challenges.

Music industry split on copyright bill

a phone streams music next to a pair of headphones
01 Dec 2021

Proposed legislation to increase streaming royalties for signed musicians has received pushback from labels claiming it misunderstands the industry.

Is the future of digital theatre in the balance?

a digital camera records a stage
01 Dec 2021

Over half of publicly subsidised theatres that streamed performances during the pandemic have reverted to in-person performances only. Richard Misek has been investigating why.

‘Seismic’ shift towards digital music learning

30 Nov 2021

ABRSM has reported a "seismic" shift towards digital music learning.

64% of children use digital resources to make music, according to the music board's Making Music 2021 report.

Whilst 59% of children and 27% of adults surveyed currently play an instrument, 86% and 43% respectively said they are making music, suggesting a trend towards online tools.

Despite increases in digital participation, 11% fewer children are taking instrumental lessons at schools than in 2014.

Finance remains a barrier to participation. People from wealthier households are 1.4 times more likely to play a musical instrument, with 25% of children and 18% of adults who never played an instrument saying this was due to expense.

The music sector must work to overcome “fundamental and deep-seated barriers” that stop people accessing music, ABSRM Chief Executive Chris Cobb commented.
 

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