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Issue 233: Collaborative working , Issue 233: Economic impact

  • Collaborative working, Economic impact

    28 Feb 2011

    There’s no point having a website if no-one knows it’s there. Heather Maitland shares some tips on getting noticed on the web

    The biggest theatre in my area has a new website. It’s clearly spent a lot on the redesign and it looks fantastic. But it might as well have burnt the money, because the website is invisible. So many cultural organisations forget that there is no point having a website unless people look at it – especially the ones who don’t already know and love us. It’s not that we have to persuade them: over half the online population has used the Internet to engage with arts and culture in the past 12... more

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