Jenny Williams suggests some questions the arts sector should be asking in response to the 2011 Census findings relating to ethnicity/identity and migration.
A philosophy of dependence, subsidy and market failure are divorcing the cultural sector from the benefits of data-driven policy and strategy, says Nesta report.
Now that ticketing means interfacing with customers via websites, smartphones and social media, Roger Tomlinson reviews the advances into personal territory.
When it opened in 2009 the cinema screen at the Grove Theatre in Dunstable saw average audiences of about 40 people, but data-led marketing has worked wonders, explains Claire McFauld.
Ellie Manwell explains how bringing digital technology into the gallery space is helping Dulwich Picture Gallery enhance the visitor experience and connect with audiences
Colston Hall has tested out Purple Seven’s Balanced Database approach to target marketing – and the results are very promising. Sarah Robertson explains
