Four Audience Agency consultants offer tips and advice on using Audience Finder, the free national audience data and development tool, in your everyday work.
Cutting-edge technologies are bringing about a box office data revolution. Andrew Thomas and Roger Tomlinson reveal how arts organisations are increasing audience engagement and reaping financial rewards.
Sheffield Theatres was part of a regional consortium of box offices until it decided its audience development activities would benefit from going it alone. Libby Penn describes the painless uncoupling.
How can the arts sector unlock the power of big data? Jason Jones-Hall suggests we learn from the work of Florence Nightingale, not always known as a brilliant statistician.
Technology is offering new ways for arts organisations to market their work and engage with audiences. Sofia Carobbio reveals some of the most effective.
When Exeter Corn Exchange had to become financially self-sufficient, its busier programme required a fully rounded box office management system. Libby Penn reports.
What do audiences for Shakespeare look like today? As theatres prepare to mark the 400th anniversary of the bard’s death, The Audience Agency reveals some valuable insights.
Touring companies have trailed behind venues in their access to meaningful audience data, but new insight tools are now benefiting touring companies and venues alike. Rosie Hanley reports.
To diversify income, Cambridge Live needed a simpler yet more versatile box office system. But would it be ready for the day the folk festival tickets went on sale? Libby Penn reports.
What’s next in the fight against declining audiences and exclusivity in the arts? Clever pricing strategies are all well and good, but what we really need is market segmentation, argue Howard Buckley and Rosie Hanley.
Detailed guidance on data collection has been published by Arts Council England, as NPOs prepare for data sharing agreements to become a requirement of funding.
After moving to a new box office system, an Atlanta theatre secured nearly three times more in donations in the last half of 2015 than its 2014 total. Libby Penn shares the story.
ArtsProfessional’s recent revelations about Culture Counts and Quality Metrics prompt Richard Fletcher to question how we manage information in the arts. Is it time to speak up about what we want and need?
With a background in commercial marketing, Adam Buss recognises the power of Audience Finder. He tells Katie Flaherty how he has been using it to QUAD’s best advantage.
Revenues are growing, and staff and customers are happier since Regent’s Park Open Air Theatre moved its box office to a cloud-based system, reports Libby Penn.
