Whose data is it anyway?

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01 Oct 2015

In an era of data sharing, Marcus Romer asks who audience data belongs to: touring companies or venues?

Raising our game

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28 Sep 2015

Selling in the arts is improving but it could still learn a lot from retailers and travel companies, says Libby Penn.

Rural versus urban

Photo of an open air theatre by the sea
17 Sep 2015

Some arts attenders are more ‘promiscuous’ than others, the Audience Agencys data can reveal.

A successful start

Photo of MAC Belfast
03 Sep 2015

Libby Penn reveals how MAC Belfast achieved ambitious attendance targets in its first year of operation with the help of a bespoke segmentation model.

Data tool to help the arts build stronger networks

Visualisation of FutureEverything contacts
13 Aug 2015

Through visualisation of employees’ contact lists, a new online tool aims to help arts organisations understand their professional relationships and discover new opportunities. 

Why audiences attend

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22 Jul 2015

After collecting more than 100,000 survey responses, Leo Sharrock and Helen Palmer can reveal the main reason people attend the arts.

Swipe, tap and donate

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16 Jul 2015

There are probably more millionaires in your audience than you think. Libby Penn reveals how to find high-net-worth individuals already in your database.

Report calls for more research into cultural value and inequality

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10 Jul 2015

The campaign to boost diversity in the arts is being held back by a lack of research and accurate data, according to a literature review.

Digital discoveries

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30 Jun 2015

A new data guide and digital toolkit are showing how digital technology can enhance an arts organisation’s core activity, make its content more accessible and drive new forms of revenue. Tim Plyming explains.

Rapid results

Photo of New Wolsey Theatre
18 Jun 2015

An innovative regional theatre has used data and cloud technology to increase ticket sales and diversify its business model, explains Libby Penn.

Web platform to aid funding bid process

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29 May 2015

By collating public data sets, developers hope to allow arts organisations to identify gaps in cultural provision and build stronger arguments for funding.

Data-driven decision-making

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21 May 2015

Data management has to be everyone’s responsibility and not just seen as an “esoteric specialism”, says Michael Nabarro.

Less is definitely more

Production shot of Women on the Verge of a Nervous Breakdown
07 May 2015

Hannah Mitchell explains how arts organisations can achieve the desired ticket sales through significantly fewer emails.

Data sharing practices to be customer-driven

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01 May 2015

Clarification from the Information Commissioner has taken the pressure off NPO venues that are hesitant to share customer contact details with touring companies.

A treasure trove of data

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31 Mar 2015

For the London International Festival of Theatre customer data is power. Libby Penn describes how taking control over ticketing and audience data was like opening a treasure trove for the London International Festival of Theatre.

Art’s labour’s lost

Blackboard: Time for Change
20 Mar 2015

Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting it, says Michael Nabarro.

Report highlights blackspots in rural arts engagement

Photo of Lakenheath Fen
11 Mar 2015

ACE will review how it is meeting the needs of rural communities following a report that paints a largely positive picture of arts engagement in rural England. 

Hard times or smarter times?

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09 Feb 2015

Anne Torreggiani asks whether belt-tightening is driving us to think more strategically about how we communicate with audiences.

Realising the potential of digital technology

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02 Feb 2015

Digital skills, processes and activities have helped most arts organisations reach new audiences and generate alternative revenue streams, report Tandi Williams and Hasan Bakhshi.

Capture the customer

Photo of people queuing outside the London Coliseum
18 Dec 2014

Good data can mean great cost savings as well as valuable insights. Hannah Mitchell kick starts some New Year resolutions on effective data handling.

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