Through visualisation of employees’ contact lists, a new online tool aims to help arts organisations understand their professional relationships and discover new opportunities.
There are probably more millionaires in your audience than you think. Libby Penn reveals how to find high-net-worth individuals already in your database.
A new data guide and digital toolkit are showing how digital technology can enhance an arts organisation’s core activity, make its content more accessible and drive new forms of revenue. Tim Plyming explains.
By collating public data sets, developers hope to allow arts organisations to identify gaps in cultural provision and build stronger arguments for funding.
Clarification from the Information Commissioner has taken the pressure off NPO venues that are hesitant to share customer contact details with touring companies.
For the London International Festival of Theatre customer data is power. Libby Penn describes how taking control over ticketing and audience data was like opening a treasure trove for the London International Festival of Theatre.
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting it, says Michael Nabarro.
ACE will review how it is meeting the needs of rural communities following a report that paints a largely positive picture of arts engagement in rural England.
Digital skills, processes and activities have helped most arts organisations reach new audiences and generate alternative revenue streams, report Tandi Williams and Hasan Bakhshi.