Data

As arts fundraisers continue to put heart and soul into securing their organisations' financial future, we share four fundraising experts' advice on the key challenges they are facing, from communications and digital fundraising to data analysis and entrepreneurship.

Insight from ‘big data’ reveals conclusively that arts attenders who book at multiple venues are more likely to be repeat attenders than those who book tickets at one venue only. But there’s a lot more besides, as Hannah Mitchell explains.

A ‘big data’ perspective reveals that a quarter of so-called ‘new attenders’ aren’t new to the arts at all, and frequent attenders are exploiting ticket discounts aimed at engaging new customers. Stuart Nicolle and Hannah Mitchell explain what’s going on.

When it comes to audience data, Michael Nabarro says technology should be helping return us to our roots and emphasise what makes our sector special.

In Alex Youel’s second article on membership schemes, he shines a light on operational aspects as the scheme grows.