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A philosophy of dependence, subsidy and market failure are divorcing the cultural sector from the benefits of data-driven policy and strategy, says Nesta report.
What does working smarter in the arts sector mean? Julie Tait describes a project exploring staffing, technology and audience data.
Now that ticketing means interfacing with customers via websites, smartphones and social media, Roger Tomlinson reviews the advances into personal territory.
When it opened in 2009 the cinema screen at the Grove Theatre in Dunstable saw average audiences of about 40 people, but data-led marketing has worked wonders, explains Claire McFauld.
Ellie Manwell explains how bringing digital technology into the gallery space is helping Dulwich Picture Gallery enhance the visitor experience and connect with audiences
Roger Tomlinson treads carefully in the minefield of EU Privacy Directives and the so-called ‘UK cookie law’ which comes into force next week
The wellbeing agenda is developing alongside a demand for evidence-based practice. Daniel Callcut explores what this means for arts organisations
Christopher Goodhart extols the virtues, and the business case, for ensuring data accuracy in supporter communications
Jane Donald and Sam Stone explain how the RSNO is meeting the challenge of understanding its geographically disparate audience base
Esther Ferry-Kennington calls for a more strategic approach to audience data collection and interpretation
Scotland has more in common with Philadelphia than we might think. Pamela Bailey shares the fruits of US-style collaboration
Roger Tomlinson takes a snapshot of the wide range of options available these days to arts organisations that sell tickets
Colston Hall has tested out Purple Seven’s Balanced Database approach to target marketing – and the results are very promising. Sarah Robertson explains
A lot of people in theatres and concert halls talk about the importance of Customer Relationship Management, but most are not really doing it and seem reluctant to start. Helen Dunnett encourages them to get going
Evaluating un-ticketed events in ways which are meaningful and sustainable is a challenge that Anne Torreggiani has faced on many occasions. She reflects on her experiences
David Brownlee on our audience development story
Sarah Thelwall on a new benchmarking system for smaller arts organisations, and why the sector needs it