Fans of touring companies are perfect customers – booking early and often in large groups. Sian Dudley reveals how a receiving venue like Cast in Doncaster works with visiting companies to make the most of ‘fandom’.
Aside from pockets of innovative practice, many arts organisations are at a loss as to how to engage young people, who behave and think quite differently to older marketers and programmers. Lucie Fitton offers an insight into their world.
From trailers and vox pops to backstage sneak peeks, the arts sector produces reams of video footage, but what impact does this content have on audience behaviour? Andrea Perseu shares his recent research.