Buying into an experience

Children in hay
21 Apr 2016

The key to building a loyal audience for a family arts festival? It needs to come from a place of integrity, says Rowan Hoban.

Selling storytelling

Photo of children and actor
21 Apr 2016

Families are key to audience development, but how do you attract them? Patrick Spottiswoode reveals how Shakespeare’s Globe plans to market a new festival to family audiences. 

Young people on the case

Photo of people holding up letters spelling 'Unlock'
14 Apr 2016

Through the Circuit network, 15 to 25 year olds create arts events for other young people. Rachel Escott reveals what they’ve learned about marketing to this under-engaged audience. 

A radical approach

Scene from Bound
06 Apr 2016

Harlow Playhouse’s Pay What You Can pricing initiative is attracting new audiences, but is it too financially risky? Scott Ramsay reports half way through its first season.

Selling circus

Photo of musicians on see-saw
03 Feb 2016

When audiences for her contemporary circus tours stagnated, Rachel Clare of Crying Out Loud realised a fresh approach was needed. She reveals how Circus Evolution has revolutionised circus marketing.

The year ahead

Photo of woman looking at wall of tiny images
26 Jan 2016

What will the next 12 months bring for the arts and cultural sector? The Audience Agency team share their predictions for what lies ahead.

Taking back control

Photo of the arts centre where AE is based
20 Jan 2016

After moving to a new box office system, an Atlanta theatre secured nearly three times more in donations in the last half of 2015 than its 2014 total. Libby Penn shares the story.

Finding an audience

Photo of mother and daugther talking
13 Jan 2016

It’s not easy to find an audience for contemporary devised theatre in an area with low arts engagement, but Nancy Barrett did it. She tells us how.

Job Ladder – Paula Rabbitt

Photo of Paula Rabbit
03 Dec 2015

From a receptionist in Glasgow to Communications Manager at Manchester’s Royal Exchange Theatre, Paula Rabbitt tells us about her career.

Up in the clouds

Photo of performance at Regent's Park open air theatre
19 Nov 2015

Revenues are growing, and staff and customers are happier since Regent’s Park Open Air Theatre moved its box office to a cloud-based system, reports Libby Penn.

Career guide: Arts marketing

Photo of a person flyering
16 Nov 2015

What’s it like to work in arts marketing? And how do you get started? Sara Lock shares her journey and advice for those considering a career in the sector.

How to... market an exhibition

Photo of a bloggers' event
13 Nov 2015

How do you market exhibitions to audiences with competing preferences? Hannah Carroll shares her top tips.

Management teams celebrated in UK Theatre Awards

Newcastle Theatre Royal
23 Oct 2015

Awards for excellence in marketing, diversity and accessibility were presented to theatres in the annual UK Theatre Awards.

The snapshot - Alison Brown

Photo of Alison Brown
16 Oct 2015

What’s it like to be a Communications Assistant at BALTIC Centre for Contemporary Art? Alison Brown fills us in.

How to… become an arts critic

Young critics
29 Sep 2015

Making a name for yourself on the critic circuit is no simple task – and getting off the ground can be the hardest part of all – but Carl Woodward has some practical advice on how to do just that.

How to… build a brand

Roundhouse lights jazz
21 Sep 2015

How do you get from first gig to internationally recognised festival? Amy Pearce of EFG London Jazz Festival shares her tips.

A successful start

Photo of MAC Belfast
03 Sep 2015

Libby Penn reveals how MAC Belfast achieved ambitious attendance targets in its first year of operation with the help of a bespoke segmentation model.

Data-driven decision-making

Photo of a person looking at a screen
21 May 2015

Data management has to be everyone’s responsibility and not just seen as an “esoteric specialism”, says Michael Nabarro.

Developing digital engagement

Image of online session with fellows and mentor
30 Apr 2015

Verity Sanderson explains how a group of digital marketers are seeking to make changes to marketing strategies and initiatives in their organisations.

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