Selecting a showcase

Photo of five dancers
20 Oct 2016

Productions chosen for the Made in Scotland showcase gain a stamp of quality, but how are they selected? Wendy Niblock asks members of the panel what they are looking for.

Managing your cultural brand

Photo of woman trying out VR headset
06 Oct 2016

An established brand has helped arts organisations increase engagement and fundraise. But how do you begin developing a brand? Kirsten Abildgaard offers her tips.

Hanging out with audiences

Photo of people sitting in front of a large window
26 Sep 2016

Disappointed with the aggressive nature of today’s arts marketing, Ben Walmsley explores the potential benefits of a more direct form of interaction with audiences.

My Research: Cats are your competition

Photo of a cat riding a unicorn
05 Jul 2016

There’s a reason 19 million people have watched a video of Grumpy Cat, and arts organisations can learn a lot from it, says Oonagh Murphy.

Making ticketing work smarter

'Box Office' in neon lights
04 Jul 2016

Cutting-edge technologies are bringing about a box office data revolution. Andrew Thomas and Roger Tomlinson reveal how arts organisations are increasing audience engagement and reaping financial rewards.

Feeling at home

Man on seat
23 Jun 2016

Home Live Art’s interactive literary salon event sold out quickly, but when she met the audience Mimi Banks was surprised. She reflects on the difficulties of marketing interactive live art. 

The digital experience

Photo of a digital poster
12 May 2016

Technology is offering new ways for arts organisations to market their work and engage with audiences. Sofia Carobbio reveals some of the most effective. 

Buying into an experience

Children in hay
21 Apr 2016

The key to building a loyal audience for a family arts festival? It needs to come from a place of integrity, says Rowan Hoban.

Selling storytelling

Photo of children and actor
21 Apr 2016

Families are key to audience development, but how do you attract them? Patrick Spottiswoode reveals how Shakespeare’s Globe plans to market a new festival to family audiences. 

Young people on the case

Photo of people holding up letters spelling 'Unlock'
14 Apr 2016

Through the Circuit network, 15 to 25 year olds create arts events for other young people. Rachel Escott reveals what they’ve learned about marketing to this under-engaged audience. 

A radical approach

Scene from Bound
06 Apr 2016

Harlow Playhouse’s Pay What You Can pricing initiative is attracting new audiences, but is it too financially risky? Scott Ramsay reports half way through its first season.

Selling circus

Photo of musicians on see-saw
03 Feb 2016

When audiences for her contemporary circus tours stagnated, Rachel Clare of Crying Out Loud realised a fresh approach was needed. She reveals how Circus Evolution has revolutionised circus marketing.

The year ahead

Photo of woman looking at wall of tiny images
26 Jan 2016

What will the next 12 months bring for the arts and cultural sector? The Audience Agency team share their predictions for what lies ahead.

Taking back control

Photo of the arts centre where AE is based
20 Jan 2016

After moving to a new box office system, an Atlanta theatre secured nearly three times more in donations in the last half of 2015 than its 2014 total. Libby Penn shares the story.

Finding an audience

Photo of mother and daugther talking
13 Jan 2016

It’s not easy to find an audience for contemporary devised theatre in an area with low arts engagement, but Nancy Barrett did it. She tells us how.

Job Ladder – Paula Rabbitt

Photo of Paula Rabbit
03 Dec 2015

From a receptionist in Glasgow to Communications Manager at Manchester’s Royal Exchange Theatre, Paula Rabbitt tells us about her career.

Up in the clouds

Photo of performance at Regent's Park open air theatre
19 Nov 2015

Revenues are growing, and staff and customers are happier since Regent’s Park Open Air Theatre moved its box office to a cloud-based system, reports Libby Penn.

Career guide: Arts marketing

Photo of a person flyering
16 Nov 2015

What’s it like to work in arts marketing? And how do you get started? Sara Lock shares her journey and advice for those considering a career in the sector.

How to... market an exhibition

Photo of a bloggers' event
13 Nov 2015

How do you market exhibitions to audiences with competing preferences? Hannah Carroll shares her top tips.

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