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Productions chosen for the Made in Scotland showcase gain a stamp of quality, but how are they selected? Wendy Niblock asks members of the panel what they are looking for.
An established brand has helped arts organisations increase engagement and fundraise. But how do you begin developing a brand? Kirsten Abildgaard offers her tips.
Disappointed with the aggressive nature of today’s arts marketing, Ben Walmsley explores the potential benefits of a more direct form of interaction with audiences.
There’s a reason 19 million people have watched a video of Grumpy Cat, and arts organisations can learn a lot from it, says Oonagh Murphy.
Cutting-edge technologies are bringing about a box office data revolution. Andrew Thomas and Roger Tomlinson reveal how arts organisations are increasing audience engagement and reaping financial rewards.
Home Live Art’s interactive literary salon event sold out quickly, but when she met the audience Mimi Banks was surprised. She reflects on the difficulties of marketing interactive live art.
Technology is offering new ways for arts organisations to market their work and engage with audiences. Sofia Carobbio reveals some of the most effective.
The key to building a loyal audience for a family arts festival? It needs to come from a place of integrity, says Rowan Hoban.
Families are key to audience development, but how do you attract them? Patrick Spottiswoode reveals how Shakespeare’s Globe plans to market a new festival to family audiences.
Through the Circuit network, 15 to 25 year olds create arts events for other young people. Rachel Escott reveals what they’ve learned about marketing to this under-engaged audience.
Harlow Playhouse’s Pay What You Can pricing initiative is attracting new audiences, but is it too financially risky? Scott Ramsay reports half way through its first season.
Blue skies, biscuits and buses: all in a week’s work for Lucy Fox, Digital and Communications Coordinator at Candoco Dance Company
When audiences for her contemporary circus tours stagnated, Rachel Clare of Crying Out Loud realised a fresh approach was needed. She reveals how Circus Evolution has revolutionised circus marketing.
What will the next 12 months bring for the arts and cultural sector? The Audience Agency team share their predictions for what lies ahead.
After moving to a new box office system, an Atlanta theatre secured nearly three times more in donations in the last half of 2015 than its 2014 total. Libby Penn shares the story.
It’s not easy to find an audience for contemporary devised theatre in an area with low arts engagement, but Nancy Barrett did it. She tells us how.
From a receptionist in Glasgow to Communications Manager at Manchester’s Royal Exchange Theatre, Paula Rabbitt tells us about her career.
Revenues are growing, and staff and customers are happier since Regent’s Park Open Air Theatre moved its box office to a cloud-based system, reports Libby Penn.
What’s it like to work in arts marketing? And how do you get started? Sara Lock shares her journey and advice for those considering a career in the sector.
How do you market exhibitions to audiences with competing preferences? Hannah Carroll shares her top tips.