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What will the next 12 months bring for the arts and cultural sector? The Audience Agency team share their predictions for what lies ahead.
After moving to a new box office system, an Atlanta theatre secured nearly three times more in donations in the last half of 2015 than its 2014 total. Libby Penn shares the story.
It’s not easy to find an audience for contemporary devised theatre in an area with low arts engagement, but Nancy Barrett did it. She tells us how.
From a receptionist in Glasgow to Communications Manager at Manchester’s Royal Exchange Theatre, Paula Rabbitt tells us about her career.
Revenues are growing, and staff and customers are happier since Regent’s Park Open Air Theatre moved its box office to a cloud-based system, reports Libby Penn.
What’s it like to work in arts marketing? And how do you get started? Sara Lock shares her journey and advice for those considering a career in the sector.
How do you market exhibitions to audiences with competing preferences? Hannah Carroll shares her top tips.
Awards for excellence in marketing, diversity and accessibility were presented to theatres in the annual UK Theatre Awards.
What’s it like to be a Communications Assistant at BALTIC Centre for Contemporary Art? Alison Brown fills us in.
Making a name for yourself on the critic circuit is no simple task – and getting off the ground can be the hardest part of all – but Carl Woodward has some practical advice on how to do just that.
How do you get from first gig to internationally recognised festival? Amy Pearce of EFG London Jazz Festival shares her tips.
Libby Penn reveals how MAC Belfast achieved ambitious attendance targets in its first year of operation with the help of a bespoke segmentation model.
Data management has to be everyone’s responsibility and not just seen as an “esoteric specialism”, says Michael Nabarro.
Verity Sanderson explains how a group of digital marketers are seeking to make changes to marketing strategies and initiatives in their organisations.
An in-depth project examining Sadler’s Wells’ ‘customer journey’ has resulted in a much more relevant and targeted approach, which should ensure that customers stay happy and, crucially, return. Hannah Mitchell reports.
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting it, says Michael Nabarro.
Chris Denton reflects on the career that has taken him all around the world, and finally back to London’s South Bank.
How relevant is outreach marketing in a world of digital communications? Hardish Virk believes there is still a place for talking to people on the street.
Dirk vom Lehn explains how video-based research into social interactions in museum or gallery exhibitions can be used to develop new resources and inform arts marketing.
Good data can mean great cost savings as well as valuable insights. Hannah Mitchell kick starts some New Year resolutions on effective data handling.