Is ‘amateur’ marketing really killing the arts?

An orchestra performing in a small venue with a large crowd
22 Nov 2013

Julie Aldridge takes the bait thrown down by Trevor O’Donnell’s dismissal of arts marketing as ‘amateur’ and in response urges closer collaboration between artistic leaders and arts marketers.

The magnitude of marketing

The Culture Hive website
29 Oct 2013

How much has the arts marketing role changed in the last twenty years? Strikingly, says Sarah Chambers, who examines what is now required to market culture.

Job Ladder

Laura Sweeney
03 Oct 2013

Laura Sweeney explains how she has progressed through her career.

A rough guide to cultural tourism

Image of Manchester Museum
13 Jun 2013

Helen Palmer and Susie Stubbs describe how cultural tourism can work – and has worked in Manchester.

Making noises

Image of exhibition at Tramway
22 May 2013

Dianne Greig explains how Glasgow’s galleries and museums are collaborating through the WhiteNOISE project to develop the city’s audience for the visual arts.

The source of being smart

10 Dec 2012

What does working smarter in the arts sector mean? Julie Tait describes a project exploring staffing, technology and audience data.

Guidance in good practice

Photo of people at arts workshop
20 Nov 2012

A new online knowledge bank combines information and guidance on bringing art and audiences together. Pam Pfrommer gives the background to the initiative.

Turning fortunes around

Photo of dancers rehearsing on stage
20 Nov 2012

Miles Gregory shares 15 tips on how to turn a troubled arts organisation around with the minimum stress for everyone involved.

Marketing with customer insight

Photo of exterior of Grove Theatre, Dunstable
09 Oct 2012

When it opened in 2009 the cinema screen at the Grove Theatre in Dunstable saw average audiences of about 40 people, but data-led marketing has worked wonders, explains Claire McFauld.

Job ladder

23 Jul 2012

The much maligned YTS training scheme provided Dianne Greig with her route to becoming Senior Partner at Culture Sparks

Job Ladder

21 May 2012

Maria Bota describes the steps on her career path that led her to become Director of Ageas Salisbury International Arts Festival

No more blind data

27 Feb 2012

Jane Donald and Sam Stone explain how the RSNO is meeting the challenge of understanding its geographically disparate audience base

Strength in numbers

06 Feb 2012

Scotland has more in common with Philadelphia than we might think. Pamela Bailey shares the fruits of US-style collaboration

Hip-op to hip-hop

06 Feb 2012

Pavilion Dance harnessed a booming summer tourist market to help make a place for itself on an emerging cultural scene. Jo O’Connell tells all

Empowered ticketing

12 Dec 2011

Roger Tomlinson takes a snapshot of the wide range of options available these days to arts organisations that sell tickets

Growing step by step

12 Dec 2011

The Elgiva has found that IRIS’s ticketing and marketing systems enable the venue to enhance its technological capabilities in line with changing customer needs

On target

12 Dec 2011

Colston Hall has tested out Purple Seven’s Balanced Database approach to target marketing – and the results are very promising. Sarah Robertson explains

CRM starts at the box office

12 Dec 2011

A lot of people in theatres and concert halls talk about the importance of Customer Relationship Management, but most are not really doing it and seem reluctant to start. Helen Dunnett encourages them to get going

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