Cutting-edge technologies are bringing about a box office data revolution. Andrew Thomas and Roger Tomlinson reveal how arts organisations are increasing audience engagement and reaping financial rewards.
Oil giant BP is to stop sponsoring art gallery Tate from 2017, blaming a “challenging business environment”, but will continue sponsoring the British Museum, the National Portrait Gallery and the Royal Opera House.
Many museums and galleries struggle to manage the costs of storing and conserving their collections. Emma Sumner introduces two innovative organisations that are making their collections pay their own way.