Photo: Derek Kendall, English Heritage
Return of the customer
An in-depth project examining Sadler’s Wells’ ‘customer journey’ has resulted in a much more relevant and targeted approach, which should ensure that customers stay happy and, crucially, return. Hannah Mitchell reports.
Sadler’s Wells, located in Islington, London, is going from strength to strength by getting to know its growing audience better, creating a dialogue and understanding how the audience behaves in...
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