The tendency for people from higher social grades to be more likely to attend arts events is down to a mismatch between current funding priorities and the public’s taste, rather than any lack of demand, an evidence review suggests.
Just providing entertainment is no longer enough to draw in audiences. But by focusing on what people value, arts organisations can maintain strong relationships with customers amid competing demands for their attention, writes Dave Wakeman.
Approaches to assessing cultural value are stuck in a financially reductionist ‘value = money’ orbit. We should be examining people’s experiences of culture, and the meaning that comes from those experiences, says Julian Meyrick.
Cultural regeneration in London has seen local communities priced out of their homes, but an arts organisation in Bradford is determined to prove it can work to the benefit of local people and businesses. Bernard Ginns explains how.