A welcome surprise of five-year funding provided the opportunity for Cardiff's Sherman Theatre to diversify its audiences, boost volunteering and develop a relationship with a time credit network. Julia Barry tells the story.
While touring three productions around the UK, Unlimited Theatre developed a model for working with venues to engage local audiences. Tessa Gordziejko explains the role of the local engagement practitioner.
The tendency for people from higher social grades to be more likely to attend arts events is down to a mismatch between current funding priorities and the public’s taste, rather than any lack of demand, an evidence review suggests.
Just providing entertainment is no longer enough to draw in audiences. But by focusing on what people value, arts organisations can maintain strong relationships with customers amid competing demands for their attention, writes Dave Wakeman.
Approaches to assessing cultural value are stuck in a financially reductionist ‘value = money’ orbit. We should be examining people’s experiences of culture, and the meaning that comes from those experiences, says Julian Meyrick.