An in-depth project examining Sadler’s Wells’ ‘customer journey’ has resulted in a much more relevant and targeted approach, which should ensure that customers stay happy and, crucially, return. Hannah Mitchell reports.
Theatre in education has seen many changes since it was first conceived in Coventry fifty years ago. Justine Themen tracks its history from the original aim to develop drama appreciation in schools.
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting it, says Michael Nabarro.
REP’s Children, a project offering free theatre tickets for babies and their families for ten years, was so successful first time round that it had to be repeated, says Steve Ball.
Matt Baker explains how young people in the Chester area are being encouraged to get involved with theatre, dance and music, through a programme working closely with schools.
How nerve-wracking can it be to sell tickets for a festival that confronts issues such as suicide and abuse? Tim Harrison explains why he’s taken on this challenge.
An easy, flexible ticketing system has boosted sales for a family show in an inflatable theatre that itself makes theatre-going an easier experience, explains Libby Penn.
Feeling that the tales of real modern families are seldom told in the theatre, Liz O’Neill has developed a performance project with some fearless writers.
How relevant is outreach marketing in a world of digital communications? Hardish Virk believes there is still a place for talking to people on the street.
Stuart Nicolle shares the latest figures showing just how attractive the arts offer in the four countries of the UK are to those living outside their borders.
For a week in October Rambert invited the public to view rehearsals and training, and take part in choreography and dance classes. Joce Giles judges it a success.
Manchester Camerata will be experimenting with simple, sensory ways to heighten the audience’s experience and transform the boundaries between artists and audience, says Samantha McShane.
Un-ticketed venues and events can now gather data that will give them the level of customer insight that performing arts venues have long enjoyed through their box office systems. Hannah Mitchell explains how.
Hye-Kyung Lee traces the history of arts marketing though three different phases, each posing new challenges and requiring arts marketers to rethink their aims and remits.
In December, almost half of the tickets sold to a venue's Christmas show are likely to be bought by new customers at that venue. Hannah Mitchell explores the marketing implications.
Which is more influential over repeat attendance – performance or venue? Hannah Mitchell reveals some of the surprising findings that emerge when audiences are invited to complete a survey about an event they’ve just attended.
