Lauren Holden explains Spectraitors, her idea for a DISloyalty app which encourages regular arts-goers to be disloyal to their favourite arts organisation.
Captioning live theatre performances for the deaf is often seen as costly and inflexible, says Laura Arends. But new automated technology promises to be "truly transformative".
How does a tiny Georgian theatre survive in a working class town? Esther Harris talks to Richard Stride, owner of the Groundlings Theatre in Old Portsmouth.
Huddersfield Contemporary Music Festival has an enviable international reputation but how does it go down with the locals? Sarah McWatt tells of activities and opportunities designed to reverse preconceptions.
Burns Night is celebrated in some style in Dumfries, with three days of music, theatre and carnival. Graham Main describes how thousands of local people take part and many more attend.
Are membership schemes a great idea or a lot of work? In the first of two articles Alex Youel helps you think through your business objectives and membership design before it’s too late...
How much has the arts marketing role changed in the last twenty years? Strikingly, says Sarah Chambers, who examines what is now required to market culture.
The Old Vic’s community theatre projects may be uneconomic and time-consuming, but Steve Winter and Alexander Ferris believe they make a valuable contribution to the theatre’s output.
Collaborations with a yacht club, fishermen and many others are set to increase engagement in the arts in the Canterbury region. Lucy Johnson describes the ‘Prosper’ project.
Dianne Greig explains how Glasgow’s galleries and museums are collaborating through the WhiteNOISE project to develop the city’s audience for the visual arts.
A new online knowledge bank combines information and guidance on bringing art and audiences together. Pam Pfrommer gives the background to the initiative.
New ideas about audiences
15 Oct 2012AP has always shared the best practice on audience development with the sector, says Liz Hill.