Finding an audience

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13 Jan 2016

It’s not easy to find an audience for contemporary devised theatre in an area with low arts engagement, but Nancy Barrett did it. She tells us how.

Creating a virtual new world

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07 Jan 2016

Anna Frew has spent a year exploring the potential uses for drone technology in the arts. She tells us what she has discovered. 

Reasons to work together

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17 Dec 2015

Membership of the Dance Touring Partnership has helped Warwick Arts Centre programme distinctive work and attract new audiences. Alan Rivett discusses the benefits and dangers of collaborative working.

Campaign gives boost to family arts

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11 Dec 2015

A review of the impact of the Family Arts Campaign finds growing commitment by arts organisations to serving family audiences. 

The thoughts of a data geek

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26 Nov 2015

With a background in commercial marketing, Adam Buss recognises the power of Audience Finder. He tells Katie Flaherty how he has been using it to QUAD’s best advantage.

Bursting out of our bubble

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26 Nov 2015

If we are to increase audiences and tackle cultural resistance, we must listen to all opinions about the art we produce – not dismiss those with negative views as not ‘getting it’, says Kirsty Sedgman.

Upwardly mobile

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19 Nov 2015

The arts sector is not adopting mobile technology fast enough, says Tim Plyming, who sees it being used not just to sell tickets but to enhance the visitor experience.

White Paper discussion turns to engagement

Ballet dancers smile
18 Nov 2015

The third public online discussion to shape the upcoming White Paper on culture has been launched, but engagement in previous discussions has been limited.

Learning from the artists

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04 Nov 2015

Tired of the same old conversations about audience development, Victoria Johnson has decided to shake things up.

Friends on tour

Photo of a workshop in a care home
29 Oct 2015

Can a small touring company benefit from running a Friends scheme? Liz Hill examines the opportunities and the challenges.

Management teams celebrated in UK Theatre Awards

Newcastle Theatre Royal
23 Oct 2015

Awards for excellence in marketing, diversity and accessibility were presented to theatres in the annual UK Theatre Awards.

Data worlds explored

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14 Oct 2015

Placing data-scientists-in-residence in arts organisations has led to some futuristic tools that are of real use. Cimeon Ellerton reveals the details.

Setting the record straight

09 Oct 2015

Allegations that  Liverpool's Everyman & Playhouse Theatre are failing to embrace the local community couldn't be further from the mark, says Rebecca Ross-Williams.

Tentative steps forwards

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08 Oct 2015

How many older people do you expect to see in a contemporary art gallery? Clare Hankinson tells how Fabrica’s older audience programmes welcomed over 1,000 people last year.

Reaching the huge numbers

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07 Oct 2015

Older people want to be part of an intergenerational community not a ‘crinklies camp’. Stephanie Fuller shares this and other tips on how to reach out to older audiences.

Whose data is it anyway?

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01 Oct 2015

In an era of data sharing, Marcus Romer asks who audience data belongs to: touring companies or venues?

Raising our game

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28 Sep 2015

Selling in the arts is improving but it could still learn a lot from retailers and travel companies, says Libby Penn.

Rural versus urban

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17 Sep 2015

Some arts attenders are more ‘promiscuous’ than others, the Audience Agencys data can reveal.

Appealing to local residents

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15 Sep 2015

Lorna Lee reveals how William Morris Gallery boosted its visitor numbers from 17,000 to 110,000 by engaging local people.

Mission made possible

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10 Sep 2015

Partnerships with local authories are crucial to Orchestras Live’s work. Henry Little reveals how they’ve maintained relationships through challenging economic times.

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