Ticket sales continue to grow for disabled music fans

Photo of Glastonbury sign
13 Jul 2016

Disabled music fans and their assistants attending events such as Glastonbury and Latitude Festival brought an estimated £7.5m to the economy in 2015.

Land of song

Photo of woman sitting on stage
07 Jul 2016

Cardiff’s first international festival celebrated what Wales is most famous for – the human voice. Graeme Farrow reflects on the launch of the biennial cultural event.

Embracing the mobile box office

Photo of the Udderbelly venue
04 Jul 2016

Meet your customers’ expectations of mobile responsiveness and you will be rewarded with loyalty. David Wright profiles two arts organisations that are getting it right. 

Everyday Audience Finder

Photo of audience with 3D glasses on
04 Jul 2016

Four Audience Agency consultants offer tips and advice on using Audience Finder, the free national audience data and development tool, in your everyday work.

Maximising the marketing

Exterior of Royal Court Theatre at night
04 Jul 2016

Giving its ticketing agents a direct link to its box office system is allowing the Royal Court Theatre to reach a wider audience, Libby Penn explains.

Making ticketing work smarter

'Box Office' in neon lights
04 Jul 2016

Cutting-edge technologies are bringing about a box office data revolution. Andrew Thomas and Roger Tomlinson reveal how arts organisations are increasing audience engagement and reaping financial rewards.

Small teams, huge ambitions

Audience member amid ivy on set
30 Jun 2016

Major audience development initiatives may be inspiring, but most arts organisations can learn more from what the smaller players are doing. Sara Lock shares a few examples.

Engagement starts with communication

Photo of people at a networking event
28 Jun 2016

To engage visitors, a museum must start by cultivating dialogue between its staff members, says Corinne Estrada. 

Feeling at home

Man on seat
23 Jun 2016

Home Live Art’s interactive literary salon event sold out quickly, but when she met the audience Mimi Banks was surprised. She reflects on the difficulties of marketing interactive live art. 

Going it alone

Photo of Sheffield's Crucible theatre
22 Jun 2016

Sheffield Theatres was part of a regional consortium of box offices until it decided its audience development activities would benefit from going it alone. Libby Penn describes the painless uncoupling.

Outdoor pursuits

Acrobatics on bench
16 Jun 2016

The outdoor arts attract audiences that other artforms aren’t always able to. Jonathan Goodacre examines why.

Collaboration drives ambitions for dance in the North and London

Photo of a dancer jumping in front of the Olympic stadium
19 May 2016

Plans for a Leeds-based centre for excellence in dance and a “world-leading hub for dance” in East London are aiming to put England on the international dance map.

Light, sound and conversation

Children use VoiceOver microphones
19 May 2016

An interactive light and sound installation recently connected neighbours in a former coal mining area. Debbi Lander explains how.

What do you know about me?

Photo of rows of an audience
19 May 2016

Where do your audiences go when they’re not with you? Leo Sharrock considers his own ‘elsewhere data’ and what can be learnt from it.

Accessible interpretation

Screenshot of the home page
12 May 2016

An interactive guide to Kettle’s Yard’s collection is engaging a wide audience online. Lucy Wheeler shares what she had learned from the project. 

The digital experience

Photo of a digital poster
12 May 2016

Technology is offering new ways for arts organisations to market their work and engage with audiences. Sofia Carobbio reveals some of the most effective. 

New study paints picture of arts engagement

Photo of woman in a gallery
29 Apr 2016

Following the third year of the DCMS Taking Part’s longitudinal study, a new report reveals who attends the arts most often and why people stop engaging. 

My research: Testing my boundaries

Allelouia Susan Miller
25 Apr 2016

For Susan Miller, an MA in Fine Art has been a real opportunity to confront the vulnerability artists feel when exhibiting their work in public spaces. 

Spotlight on Shakespeare

Actors on stage at the RSC
21 Apr 2016

What do audiences for Shakespeare look like today? As theatres prepare to mark the 400th anniversary of the bard’s death, The Audience Agency reveals some valuable insights.

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